In a recent study conducted by the American Gaming Association, it was found that more Americans are changing their mindset about gambling and gambling-related activities such as sports betting. 65% of non-gambling Americans now see gambling as a responsible gaming activity and accept it as a form of entertainment, while 81% of American casino players believe the sector is behaving more responsibly.

As the NFL season kicks off and Responsible Gaming Education Month begins, a new study by the American Gaming Association reveals that Americans are now seeing the gambling industry in a more positive light than ever before. The study, conducted by Kantar on behalf of the AGA, highlights a growing acceptance of casino gaming and sports betting as mainstream forms of entertainment, while also recognizing the industry's efforts toward responsible gaming.

One of the key findings of the study is that 75% believe the gaming sector behaves in a responsible manner in the regions where it runs. This perception has significantly improved over the years, especially regarding the industry's stance toward responsible gaming and addressing problem gambling. According to the survey, 65% of Americans are satisfied with the industry's efforts in this area, a notable increase from 55% in 2023. Back in 2018, under 40% of Americans shared this positive view, showing the substantial progress the industry has made in public perception.

Increased acceptance among casino players and sports bettors

The study, which surveyed 2,000 adults over 21 between July 31 and August 9, found that this positive perception is even more pronounced among those who actively participate in gambling. Among casino players, 81% believe the industry behaves responsibly, up from 70% last year. Sports bettors share a similar sentiment, with 88% expressing confidence in the industry's responsibility, compared to 78% the previous year.

These numbers reflect a wider trend of increasing trust and satisfaction among those who engage with the gaming industry firsthand. As legal, regulated gaming continues to expand across the United States, more Americans are recognizing the benefits of a well-regulated marketplace that prioritizes responsible gaming practices.

Gambling participation and acceptance on the rise

The study also sheds light on the renewed prevalence of gambling in American society. More than half (55%) of adults reported participating in some type of gambling in the last year, reflecting the ongoing acceptance of gambling as a legitimate and enjoyable pastime. Moreover, almost 88% find casino gambling online acceptable, either for themselves or other people, indicating a growing comfort with digital gaming platforms.

The increased acceptance of gambling, particularly online, accentuates the importance of the industry's continued focus on responsible gaming. As more Americans embrace these activities, the need for robust protections and education around responsible gaming practices becomes even more critical.

Positive economic impact of the gaming industry

The AGA study also highlights the significant economic contributions of the gaming industry. Over 76% of people in the US believe that the gaming sector has a positive influence on the US economy. This sentiment is mirrored in local communities, with over three-quarters of respondents crediting the industry for its contributions to job creation, local economies, and the tourism sector.

Joe Maloney, Senior VP of Strategic Communications at the AGA, emphasized the importance of a regulated gaming marketplace in fostering these positive perceptions. "These latest survey results highlight a consistent trend over the years: as gaming expands to new audiences, Americans increasingly see the benefits of a legal, regulated gaming marketplace that contributes to communities, prioritizes responsibility, and provides unmatched entertainment," Maloney said.

The study's findings underscore the growing acceptance of the gaming industry as a responsible and beneficial force in American society. As the industry and other related sectors continue to grow and evolve, its commitment to responsible gaming, economic contributions, and providing high-quality entertainment will remain key factors in maintaining and enhancing the public's trust.