The games and toys giant, Hasbro, has just announced new partnerships with leading game developers such as Evolution, Aristocrat Technologies, Bally's , and Galaxy Gaming, as its partners when it comes to its casino licensing goals. The new partnership deals are part of Hasbro's strategy, referred to as Playing to Win, which aims to bring its well-loved brands and innovations to consumers in more diverse markets.

Global toy and entertainment leader Hasbro announces new licensing deals with Aristocrat, Galaxy Gaming, Evolution, and Bally's to expand fan-favorite brands into casinos worldwide. Hasbro, the global powerhouse behind beloved brands like Monopoly, Battleship, and Yahtzee, has unveiled a new slate of strategic partnerships aimed at transforming its iconic properties into casino gaming experiences. The company has partnered with four industry-leading gaming companies - Aristocrat Technologies, Galaxy Gaming, Evolution, and Bally's - in a series of multi-year licensing deals designed to reimagine its IP for the adult gaming market. These new alliances mark a significant step in Hasbro's long-standing presence in the casino space and follow a comprehensive market evaluation and partner selection process.

The announcement aligns with Hasbro's 'Playing to Win' corporate strategy, launched in February of 2025, and this strategy focuses on cross-platform expansion, innovation, and meeting consumers wherever they play. With this latest move, Hasbro demonstrates its commitment to bringing fresh, immersive entertainment to adult audiences around the world.

A strategic lineup of global gaming leaders

The four new partners - each an innovator in its own segment - will bring Hasbro's IP to life through a variety of formats, including land-based slot machines, online casinos, digital table games, and live dealer gaming.

  • Aristocrat Technologies will develop land-based slot machines featuring MONOPOLY.
  • Evolution, known for its live and online casino offerings, will integrate MONOPOLY and other Hasbro Games into its platforms.
  • Galaxy Gaming is licensed to produce casino table games based on MONOPOLY, BATTLESHIP, and YAHTZEE.
  • Bally's, a well-known B2C online casino operator, will feature MONOPOLY-themed gameplay for online audiences.

These companies will join existing partner Sciplay, enhancing Hasbro's footprint across both physical and digital casino experiences. Fans can expect new titles to launch as early as January of 2026, with games appearing in both traditional gaming venues and on online platforms.

Reimagining beloved brands for adult audiences

Claire Hunter Gregson, Hasbro's Director of Gaming Relationships, commented on the partnerships: "We're all about play - and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences."

Hasbro has a nearly 30-year legacy of adapting its age-appropriate IP for the gambling sector, offering fans new ways to enjoy classic games. This expansion allows the company to tap into the ever-growing adult gaming demographic, with casino formats that resonate with nostalgic players and new fans.

About Hasbro and its vision for the future

Hasbro is more than a toy company - it's a global entertainment force that touches more than 500 million fans worldwide. With over a century of experience, the company's portfolio includes legacy and modern franchises such as Dungeons & Dragons, Magic: The Gathering, Transformers, Nerf, and of course, Monopoly. Hasbro's innovative franchise-first approach ensures that its IP continues to evolve across physical and digital games, consumer products, film, TV, and experiential entertainment.

Recognized for its corporate citizenship and social impact, Hasbro has received multiple accolades including recognition as one of the 100 Best Corporate Citizens and a Brand that Matters by Fast Company.

With the launch of these new partnerships, Hasbro is positioning itself at the front of entertainment innovation. The fusion of nostalgia and modern gameplay is set to captivate audiences when the new casino-based titles roll out in 2026. From Las Vegas casinos to online platforms across the globe, fans of Monopoly, Battleship, and Yahtzee can look forward to thrilling new ways to play.