A new slot debuts at BetMGM in collaboration with Atlantic Digital: the new Friends-themed slot, The One with the Multi Drop, is now available in New Jersey and Michigan for a start, with other markets to follow. This will be the very first online game based on the popular TV series, and Atlantic Digital is set to bring more slot titles with Friends themes in the coming months.

Atlantic Digital, the esteemed developer based in London behind a string of blockbuster branded slot games, has teamed up with leading online gaming operator BetMGM to launch the first official Friends-themed online casino game in the United States. Titled Friends: 'The One With the Multi Drop', the game is now live in New Jersey and Michigan, with more US markets expected to follow.

This marks a milestone for both the studio and BetMGM, as it introduces a globally beloved TV brand into the interactive iGaming space for the first time. The game combines familiar characters, catchphrases, and locations from the hit NBC sitcom with innovative gameplay features designed to engage both fans and slot players.

An iconic sitcom reimagined for online play

Set in the famous apartment where Rachel and Monica reside, the game immerses players in a nostalgic Friends experience from the start. All six main characters - Rachel, Monica, Phoebe, Joey, Chandler, and Ross - make an appearance, while an instrumental version of the show's signature theme, "I'll Be There for You" plays in the background. Popular phrases such as, "How you doin'?", "PIVOT", and "You're my lobster" are woven into the gameplay to highlight winning moments.

Built as a 6x5 cluster slot, Friends: 'The One With the Multi Drop' incorporates multiple-drop multipliers that can accumulate while doing free spins. The game offers players random multipliers of as much as 200x, the chance to trigger bonus spins, and maximum potential wins of up to 5,000x their bet.

Sam Hobcraft, Chief Executive Officer of Atlantic Digital, described the launch as a perfect blend of entertainment and technology: "Friends is one of the most iconic and beloved television shows of all time. Bringing it to life in an interactive casino format has been both a privilege and a creative challenge. Our mission is to merge world-class entertainment IP with innovative gameplay, and Friends: 'The One With the Multi Drop' is a perfect example of that. We're thrilled to partner with BetMGM to deliver this exclusive experience to players in the US."

BetMGM brings nostalgia to the reels

For BetMGM, this launch is part of a broader strategy to enhance its platform with premium branded titles that resonate with players on a personal and cultural level. The company believes the Friends slot will not only appeal to fans of the series but also introduce a new dimension of nostalgia-driven entertainment to the online gaming landscape.

"BetMGM is proud to be the first to bring Friends to iGaming and offer players a new way to engage with the familiar sights and sounds of the show," said Oliver Bartlett, Vice President of Gaming at BetMGM. "Atlantic Digital recognizes the nostalgia and captivating moments of the best television and movie IP and truly brings them to life for iGaming."

Expanding a blockbuster portfolio

The Friends game is the latest release from a growing Atlantic Digital and BetMGM collaboration that began in 2023. The partnership has already yielded successful US-exclusive slot titles including The Godfather, Ace Ventura, Star Trek: The Next Generation, and Cheers. Each game draws on iconic IP to deliver immersive, story-driven slot gameplay.

Atlantic Digital specializes in developing online slot games that fuse world-famous entertainment properties with advanced gaming mechanics. By focusing on storytelling, character integration, and compelling design, the studio aims to redefine branded online casino content. BetMGM is a powerhouse in the US online gaming and sports betting sectors. With access to MGM's land-based and online assets and powered by Entain's cutting-edge technology, BetMGM delivers top-tier gaming experiences under brands including BetMGM, Party Poker, Party Casino, and Borgata Casino.

Players can now experience Friends: 'The One With the Multi Drop' exclusively at BetMGM platforms in approved states, with more launches expected in the near future.