In the latest stance by several states against online sweepstakes casino gaming, the newest state to join the bandwagon is Louisiana. In proposed bill SB 181, Senator Adam Bass sought to prohibit the operation and promotion of online sweepstakes gaming. The bill states that any offerings deemed similar to casino-style gaming, sports betting, or lottery gaming would amount to illegal gambling.
Louisiana has become the latest battleground in the growing crackdown on online sweepstakes casinos, as lawmakers weigh legislation that would effectively outlaw such platforms across the state.
A bill prohibiting sweepstakes casino gaming
On April 4, State Senator Adam Bass introduced Senate Bill 181 (SB 181), a proposal aimed at banning the operation, promotion, and facilitation of online sweepstakes gaming - a model that has flourished in legal grey areas across the US. The bill is currently awaiting review in the Committee on Judiciary B.
SB 181 targets what it terms "gambling by computer," broadly defined as any game, contest, or promotion conducted online that employs a dual-currency payment system - commonly seen in sweepstakes casinos - and offers players the opportunity to win prizes, cash, or any cash equivalent. This includes simulations of casino-style games, lotteries, or sports betting, regardless of whether users are required to make a purchase to participate.
The strict terms of the legislation
The legislation would impose strict penalties for violations. Individuals found guilty of operating or promoting such activities could face a minimum fine of $10,000 per circumstance and as much as five years in prison. Additionally, violators would be considered in breach of Louisiana's Deceptive and Unfair Trade Practices Act, exposing them to civil lawsuits and further penalties.
Notably, the bill doesn't only target operators of sweepstakes platforms. It extends liability to a wide range of associated parties - including game developers, software providers, geolocation services, affiliate marketers, advertisers, and media outlets - essentially anyone who plays a role in enabling or promoting sweepstakes-style gambling.
The Department of Public Safety and Corrections and the Louisiana Gaming Control Board would be granted authority to investigate potential infractions and enforce the law through mechanisms such as cease-and-desist letters.
Louisiana joins the ever-growing bandwagon
Louisiana's move follows a wave of similar actions across the country. In 2025 alone, New Jersey, Maryland, New York, Connecticut, and Illinois have introduced bills targeting online sweepstakes casinos. In Mississippi, a high-profile bill passed both chambers before stalling over last-minute amendments related to sports betting.
While lawmakers argue these measures are necessary to protect consumers from unregulated and potentially predatory practices, opponents claim the bills go too far and could harm legitimate businesses.
The Social and Promotional Games Association swiftly condemned SB 181 in a strongly worded statement, arguing the proposal "recklessly misclassifies legitimate sweepstakes as illegal gambling."
The SPGA stated, "This misguided legislation endangers lawful businesses and sends a chilling message to investors, jeopardising Louisiana's burgeoning tech sector. For decades, companies - from fast-food chains to app developers - have utilised sweepstakes as legal promotional tools. Even more troubling, SB 181's overly broad definitions could unintentionally criminalize loyalty and rewards programs run by some of the most respected brands in the country."
Sweepstakes platforms' free to play model are not a threat
The SPGA also noted that social sweepstakes platforms typically operate on a free-to-play basis, emphasizing that most users engage with the platforms without spending money. "The vast majority of users never spend a dime," the association added, asserting that such games do not pose a competitive threat to Louisiana's regulated real-money gaming sector.
As lawmakers in Louisiana continue to deliberate SB 181, the outcome could significantly influence how other states proceed with similar legislation. The debate highlights the broader national struggle to define the boundary between innovative digital promotions and unlicensed gambling - a line that continues to blur in the rapidly evolving online gaming landscape.