Hard Rock Bet, under the banner of Hard Rock Digital, has just released its fall advertising campaign for the iGaming and sportsbook platform. The campaign, aptly named 'Roll with Us,' features the Grammy nominee and superstar Post Malone and is set to redefine the boundaries of online betting.

Hard Rock Digital has launched its highly anticipated fall campaign, named 'Roll With Us,' showcasing Hard Rock Bet, its flagship online casino and sportsbook platform. The campaign, which seeks to transform the online gaming experience, is fronted by worldwide star Post Malone, a 9-time Grammy-nominated artist. Produced by 72andSunny New York, with support from the in-house team at Hard Rock Digital and the Redline Media Group, the campaign features the highly energized M.O.P track, "Ante Up (Robbin Hoodz Theory)."

Redefining sports betting as we know it

The 'Roll With Us' campaign is built to challenge traditional opinions of online gambling and sports betting, often viewed as an elite, complicated activity. But Hard Rock Bet aims to create a welcoming environment that opens its doors to all players, no matter their wagering style or background. The campaign's scope spans across all its known verticals, embracing both casino and sportsbook offerings.

Post Malone embodies Hard Rock Bet's 'Rebelliously Inclusive' culture. For instance, the campaign showcases Post Malone engaging with people from all backgrounds and walks of life - from salon patrons to friends at a bar and party-goers by a pool - who are all united by their unique love of betting.

"It's always a blast working with Hard Rock. It's sports. It's music. It's entertainment. When Hard Rock Bet says 'Roll With Us,' they mean it. They're bringing everyone in. That's what I'm all about," enthusiastically stated Post Malone, contemplating his partnership with Hard Rock Bet.

A message of inclusivity

Executive Managing Director and President of Hard Rock Digital, Matt Primeaux, accentuated the inclusive message of the campaign. "Our message is simple - no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet." He further stated that just like their previous campaigns, it was important for them to have players see themselves represented in these spots, especially for "those in Florida kicking off their first football season with legal sports betting and that have enthusiastically embraced our top-rated app."

He also mentioned how the star was the perfect partner to speak out for the core values of Hard Rock because of his extensive appeal as well as his genuine connection to Hard Rock's meeting of music, sports, and entertainment.

Hard Rock Bet is well-recognized as one of the leaders in real-money gaming, boasting top ratings of 4.8 on Google Play and 4.9 in the App Store. The platform provides a comprehensive online casino and sportsbook experience in the state of New Jersey and sports betting options in other states like Florida, Arizona, Ohio, Indiana, Virginia, and Tennessee.

A national launch

The 'Roll With Us' fall campaign is expected to make a noteworthy impression across the entire United States market. The initiative will be showcased on streaming platforms, television, social media, radio, audio streaming services, and other advertising formats, such as billboards. This broad multiple channel approach ensures that the campaign reaches a wider audience and resonates with a diverse market base.

As Post Malone starts his 'F-1 Trillion' tour on the 8th of September, his participation in the 'Roll With Us' campaign is expected to further amplify Hard Rock Bet's presence. The campaign reinforces the brand's position as one that thrives at the intersection of music, sports, and all-out entertainment.