Caesars Entertainment has just launched its very first proprietary online casino game called Caesars Palace Signature Multihand Blackjack Surrender, and the game is now live only at Caesars Palace Online Casino exclusively for players in New Jersey. The game was developed by Caesars' in-house gaming studio, Empire Creative, which was recently established, and it offers a customizable and highly innovative experience for players and blends advanced features with adaptive modes along with Caesars' famous brand aesthetic.

Caesars Entertainment has launched its first-ever proprietary online casino game, Caesars Palace Signature Multihand Blackjack Surrender, available exclusively on the Caesars Palace Online Casino platform in New Jersey. This landmark release marks a significant step forward for the gaming giant as it ventures into in-house game development through its new creative arm, Empire Creative.

Developed entirely by Caesars' internal team, the game offers a fresh take on the blackjack experience, integrating both innovation and the company's signature brand identity. The launch positions Caesars as a creative force in the online gaming space, expanding its influence beyond traditional partnerships with external content providers.

A milestone for Caesars Digital

Matt Sunderland, Senior VP and Chief iGaming Officer at Caesars Digital, emphasized the strategic importance of the release. "Bringing our first proprietary game to market is a major milestone in our mission to create world-class, in-house developed gaming content," Sunderland said. "This launch showcases the strength of our new in-house studio team and underscores our commitment to player-centric innovation, creating experiences that cater to a wide variety of preferences and playstyles."

The launch of Caesars Palace Signature Multihand Blackjack Surrender is just the beginning. The company announced that more branded games are on the horizon, with future rollouts planned across other Caesars digital properties, including Caesars Sportsbook & Casino and Horseshoe Online Casino. The expansion is set to boost Caesars' digital footprint and deliver a unified gaming experience under its iconic brand family.

A game designed for immersion and customization

According to Scott Krell, Caesars Digital's Senior Director of Game Products, the newly released blackjack variant is a result of meticulous planning and design. "Caesars Palace Signature Multihand Blackjack Surrender combines the legacy of Caesars' iconic branding with innovative gameplay features, offering an experience that is as visually stunning as it is immersive," Krell said.

The game introduces a range of innovative elements uncommon in standard online blackjack offerings, such as:

Brand-aligned design: Customizable table felts featuring the iconic Caesars Palace wreath

Ambidextrous game modes: Players can toggle between left- and right-handed settings for ergonomic comfort.

Comprehensive wagering options: Features like surrender, insurance, and even money provide more control over strategy.

Customizable audio: Eight selectable audio tracks tailored to enhance immersion.

Turbo mode: Faster hands and rapid gameplay for those who prefer a high-paced experience.

Voiceover flexibility: Offers a choice between male and female game audio narration for a more personalized touch.

Safety net feature: Prevents accidental bets, adding an extra layer of user-friendly security.

Available now in New Jersey - and more markets coming soon

Players aged 21 and over in New Jersey can now experience the game by downloading the Caesars Palace Online Casino app on Android or iOS or by visiting the desktop site. Caesars confirmed that the game will expand into additional jurisdictions soon, including Michigan, Pennsylvania, West Virginia, and Ontario, through its affiliated online casino brands.

In addition to providing engaging gameplay, the platform integrates with Caesars Rewards. This allows players to earn credits redeemable at more than 50 Caesars properties in North America, further blurring the lines between the digital and physical gaming experience.

The start of a new digital legacy

With Empire Creative leading the charge, Caesars plans to continue rolling out new proprietary content throughout 2025. The goal: to build a robust portfolio of branded, exclusive titles that elevate the online casino experience and reflect the high standards associated with Caesars' land-based properties.

This debut marks the beginning of a new chapter for Caesars Digital - a chapter where content, technology, and brand power converge to deliver a truly unique gaming environment.