Carpets are Not Designed to Keep Gamblers Awake or Disoriented, Says Vegas Insider
What is the real deal with outrageous casino carpeting? It may not be as strange as you think. Contrary to a popular myth, those bright and colorful carpets in casinos are not designed to make gamblers disoriented nor are meant to wake gamblers up. It's much more simple than that, as a Vegas insider attests.
In the ever-thrilling world of casinos, one often overlooked (but ever-present) feature is the carpet. To the untrained eye, these carpets might seem like random assortments of colors and patterns - and a design that some might even describe as ugly. However, according to a recent article on GamblingSites.org, these carpets are the result of extensive market research designed to keep players awake and focused. But is there truth behind this claim, or is it just another in a long line of casino myths?
The psychology of casino myths
As we all know, the gambling world is rife with myths, many of which stem from plain psychology. For instance, every seasoned gambler knows that, on average, the house always wins. This knowledge prompts the brain to create methods to outsmart the system, leading to a proliferation of theories that attempt to explain every aspect of one's experience in a casino. One such theory revolves around the belief that everything in a casino, including the carpets, is designed to disorient and manipulate players.
For instance, one user on Reddit, going by the name of LordPraetorian, claimed on the LasVegas subreddit that casino carpets are intentionally designed to disorient patrons, making it harder for them to find the exits. Another Redditor, oftcenter, offered a different perspective, suggesting that the carpets are meant to draw the eye upward, while the plain ceilings direct attention downward, ultimately keeping players focused on the gaming facilities.
But not everyone agrees with these theories. Scott Roeben, the mind behind Casino.org's Vital Vegas blog, dismisses these ideas as absurd. "It has never occurred to any casino manager, operations person, or owner I've ever spoken with to make an ugly carpet so that people will stay awake, or be disoriented, or look up instead of down," Roeben asserts.
The real dirt: practicality over psychology
So if casino carpets weren't designed to confuse or control players, why do they look the way they do? The answer, according to Roeben, is far more practical: busy designs conceal stains and wear better than simpler patterns. As we can all agree, casino carpets endure a tremendous amount of foot traffic every day, with thousands of customers, many carrying colorful slushy drinks, walking across them. Despite frequent cleaning - sometimes more than once a day - keeping these carpets pristine is an uphill battle.
According to Roeben, casinos are different from most any other business because thousands of people continuously walk through them every day, and almost all of these people carry drinks. He adds, "The spills are more frequent and often more colorful. Slushy drinks come in a variety of colors. Oh, and there's also the vomit."
For casinos, replacing carpets can be a costly endeavor, one that some establishments put off for as long as possible. This financial pragmatism leads to the use of intricate, often jarring designs that can mask the inevitable stains and wear, extending the carpet's usable life.
The branding angle: a distinctive element
Aside from their practicality, these carpets in Las Vegas casinos also serve another important purpose: branding. According to Roeben, a casino's carpet is a distinctive element of its brand identity. This is why you won't find the same carpet design duplicated across different casinos. Each pattern is unique to its location, contributing to the overall atmosphere and theme of the establishment.
For example, the rebranded Bally's casino, now known as the Horseshoe, features a carpet adorned with literal horseshoes, directly tying into the casino's name and theme. While such on-the-nose designs are rare, most casinos opt for patterns that are distinct enough to be recognized by frequent patrons.
In some cases, this distinctiveness can even lead to unintended consequences. Roeben notes that law enforcement sometimes releases crime scene photos featuring only the carpet, hoping to keep the location anonymous. However, the unique patterns are often so recognizable that social media users can quickly identify the casino in question.
Busting the myth
In the end, the idea that casino carpets are designed to keep players awake or disoriented is just another myth in a long line of casino-related urban legends. The reality is far less sensational - the carpets in casinos are busy and bold in order to hide stains, endure heavy use, and reinforce the casino's brand. While these carpets might not be able to manipulate players' minds, in the end, they certainly contribute to the unique and unforgettable atmosphere that keeps them people back for more.