Fanatics Sportsbook has just announced that it is expanding its Fair Play and FanCash initiatives to enhance its programs and engage more customers, especially with regards to the NBA Playoffs. Fanatics launched FanCash Drop - a game that offers players up to $10,000 in winning chances in FanCash. Along with this, it has extended its Fair Play program, which protects bettors with a refund if a player leaves the game earlier than expected due to an injury.

Fanatics Sportsbook is making bold moves to deepen customer engagement during the NBA Playoffs, unveiling an expansion of its Fair Play and FanCash initiatives. The timing aligns with heightened sports betting activity during the postseason, giving the operator a chance to distinguish itself from rivals in an increasingly crowded US market.

FanCash Drop offers weekly prizes up to $10,000

As part of its loyalty strategy, Fanatics Sportsbook launched FanCash Drop, a new game designed to reward bettors with FanCash - its proprietary rewards currency redeemable on Fanatics.com and the Fanatics app. Customers now have a chance to win up to $10,000 FanCash each week, with prize amounts varying every Friday.

In a strong opening week, Fanatics awarded over $750,000 in FanCash, highlighting both customer interest and the program's scale. With approximately 75% of users engaging with FanCash and up to 10% of rewards redeemed monthly, the initiative has quickly become a cornerstone of Fanatics' customer retention and growth efforts.

FanCash Drop is more than a promotional gimmick - it's an integrated loyalty experience that links our sportsbook to the broader Fanatics ecosystem, a company spokesperson noted.

Fair Play injury protection extended through first half

In a move focused on trust and fairness, Fanatics Sportsbook also expanded its Fair Play protection policy, which gives refunds to certain player prop bets when an athlete exits a game early due to injury. Previously limited to the first quarter, Fair Play coverage now extends through the entire first half of all NBA Playoff games.

The policy applies to a wide range of bets, including straight bets, Same Game Parlays, and parlays. Fanatics reported that since launching Fair Play protections during the football season, customers have already received more than $6 million in refunded winnings. Fair Play is about creating a level playing field for our users and taking the sting out of bad luck when a star player gets injured, the company added.

New Fair Play hub enhances transparency

To further support its injury protection program, Fanatics Sportsbook announced the upcoming launch of a Fair Play Hub within its mobile app. The hub will provide bettors with live player news and allow them to track Fair Play-related payouts in real time.

This feature is aimed at improving user experience and transparency, especially as player status updates can significantly impact prop betting decisions.

The dual expansion of FanCash and Fair Play initiatives demonstrates Fanatics Sportsbook's broader strategy to stand out in the competitive US sports betting landscape. While larger incumbents focus heavily on promotional offers and market share, Fanatics is positioning itself as a customer-first platform that rewards loyalty and prioritizes fairness.

Analysts suggest that Fanatics' approach, which ties together its retail, e-commerce, and sportsbook arms through rewards and brand trust, could prove a potent long-term advantage. By integrating FanCash across multiple verticals and offering meaningful protections like Fair Play, Fanatics is creating an ecosystem that encourages user loyalty far beyond a single bet, noted one industry observer.

As the NBA Playoffs continue to captivate sports fans nationwide, Fanatics Sportsbook hopes that its innovative features will not only attract new users but also retain them through value-added experiences. In a market where bettors demand more than just odds, Fanatics is betting on engagement, transparency, and trust to fuel its next phase of growth.