The Mannings - Eli along with Peyton, of course - are all set to take part in FanDuel's famous advertising campaign, Kick of Destiny, which allows FanDuel customers to win $10 million if they choose the 'correct' Manning in a live kick-off contest.

FanDuel has unveiled the third installment of its "Kick of Destiny" advertising campaign, featuring NFL legends Eli Manning and Peyton Manning. The campaign offers FanDuel clients the chance to win a share of $10 million in bonus bets by correctly predicting which Manning brother will emerge victorious in a humorous and unconventional kicking competition.

The commercials leverage the comedic potential of seeing Eli and Peyton - both two-time Super Bowl-winning quarterbacks - step into the unfamiliar role of kickers. The first ad spot sets the tone with Eli revealing a long-held dream of becoming a kicker, much to the surprise of his older brother Peyton. Intrigued, Peyton decides to join Eli in this lighthearted challenge.

A Super Bowl stage for the Manning brothers

The "Kick of Destiny 3" campaign will culminate in a live kick-off event during the FOX Super Bowl Pregame Show. Both brothers will attempt to kick a 25-yard field goal, slightly shorter than an NFL extra point, with the winner determined by the accuracy of their attempts. If neither brother succeeds initially, the contest will proceed to additional rounds until a winner is declared. If needed, a tiebreaker will measure whose kick lands closest to the target on the net.

The campaign will also feature two additional TV spots during the Super Bowl, showcasing recap footage of the Mannings' kicking contest. These ads will celebrate whether fans who selected Team Peyton or Team Eli claimed their share of the $10 million prize.

Building on the legacy of "Kick of Destiny"

FanDuel's "Kick of Destiny" campaigns have become a hallmark of its Super Bowl advertising strategy. Previous editions have starred notable figures like New England Patriots greats Rob Gronkowski as well as Carl Weathers, the late actor. This latest iteration marks the first time the campaign pits two athletes against each other, raising the stakes and audience engagement.

The humor and competitive spirit the Mannings bring to this campaign elevate the excitement for our customers, FanDuel stated. It's a perfect fit for the Super Bowl stage.

Familiar faces in sportsbook advertising

The Mannings are no strangers to sportsbook advertising. Previously, Eli, Peyton, their older brother Cooper, and their father, Archie - who is a former NFL quarterback himself - appeared in ads for Caesars Sportsbook. That partnership also included Peyton's Omaha Productions, though Caesars scaled back its celebrity-driven marketing in 2022 as part of a cost-cutting initiative.

More recently, the brothers have lent their voices to radio advertisements. Their enduring appeal and humor have made them some of the most sought-after pitchmen in US advertising, particularly for brands targeting sports audiences.

FanDuel bets big on the Super Bowl

FanDuel's decision to feature the Mannings in "Kick of Destiny 3" highlights the sportsbook's commitment to high-impact Super Bowl advertising. For instance, this year, a 30-second spot during the game is estimated to cost $7 million.

For FanDuel customers, the campaign is more than just entertainment - it's an opportunity to win big. Fans can participate by selecting the Manning brother they believe will triumph in the kicking contest. Accurate predictions will earn participants a share of the $10 million prize pool in bonus bets, adding an interactive element to the spectacle.

FanDuel's "Kick of Destiny 3" campaign exemplifies the sportsbook's knack for blending humor, star power, and audience participation. With Eli and Peyton Manning at the helm, this year's campaign promises to be as memorable as it is engaging, further strengthening FanDuel's reputation as a leader in creative and interactive sports betting promotions.

Fans can certainly tune in during the FOX Super Bowl Pregame Show to see which Manning brother delivers the winning kick - and whether they'll be among those celebrating a share of the $10 million prize.