New Jersey has become the latest market to experience the new standalone app from Hollywood Casino. PENN Entertainment has just announced that it will release a brand-new app for Hollywood Casino for the New Jersey market after the successful launch of the same app in Pennsylvania and Michigan. The Hollywood Casino app is available on the App Store, Google App, as well as the ESPN Bet app.

PENN Entertainment has officially launched its standalone app for Hollywood Casino for the New Jersey online casino market, marking another significant expansion for the gaming giant. The app, which offers a casino-first experience, is now available for download on the App Store and Google Play. Additionally, PENN has integrated the standalone product into the ESPN Bet app, allowing existing ESPN Bet users to access Hollywood Casino with their credentials.

A new gaming experience for New Jersey players

The move marks PENN's continued efforts to provide players with an immersive and ever-more seamless gaming experience. "We're thrilled to introduce our dedicated, casino-first experience to customers across New Jersey," said Aaron LaBerge, Chief Technology Officer at PENN. "Hollywood Casino delivers a best-in-class experience with an extensive game library, seamless gameplay, and exclusive content from our in-house studio. This launch builds on the strong momentum we've gained since introducing our enhanced standalone app in December."

The Hollywood Casino app boasts an extensive collection of over 700 titles, including games developed by PENN Game Studios, the company's in-house development division. By prioritizing a casino-centric approach, PENN aims to capture a larger share of the iGaming market while strengthening its presence in key states.

Expansion strategy and market growth

New Jersey is the third state to welcome PENN's Hollywood Casino app, following successful launches in Pennsylvania and Michigan. The company initially introduced the standalone platform in Pennsylvania in late 2024, ahead of its original timeline. Following that success, PENN expanded to Michigan in January of this year, leveraging the brand recognition of Hollywood Casino at Greektown in MI.

With its entry into New Jersey, PENN has strategically positioned Hollywood Casino in three of the most prominent iGaming markets in the United States. The move aligns with the company's broader growth strategy to enhance its interactive gaming segment, which encompasses both iGaming and sports betting operations.

Financial performance and industry impact

PENN's recent quarterly earnings report indicates substantial growth in its interactive business, which includes Hollywood Casino and sports betting operations. In Q4 2024, the company's Interactive segment generated $275 million in overall revenue, showcasing its increasing foothold in the digital gaming space. Additionally, adjusted losses in EBITDA in this segment fell to $110 million, a marked improvement from the $334 million reported in Q4 2023.

A particularly notable highlight was the 64% year-over-year increase in iGaming revenue, driven primarily by theScore Bet, PENN's gaming platform in Ontario, and Hollywood Casino. This strong performance demonstrates the rising demand for online casino gaming and PENN's ability to capitalize on market trends.

With the New Jersey launch now complete, PENN Entertainment is expected to continue its expansion efforts in the interactive gaming space. The Hollywood Casino app's entry into the Garden State signifies the company's confidence in the region's thriving iGaming market and sets the stage for further developments in the months and years ahead.

As PENN strengthens its digital offerings, its growing presence in key markets showcases its commitment to innovation and providing top-tier gaming experiences for players nationwide. The success of its Hollywood Casino app suggests that more state expansions could be on the horizon, therefore marking PENN's position as a major player in the online gaming industry.