Seven Days And A Half Million Missouri Sports Betting Accounts

Geolocation supplier GeoComply has processed more than 18.5 million location checks in Missouri since the launch of legal sports betting there one week ago. Those checks came from more than 520,000 sports betting accounts across the state, per a release from the company.

Missouri sports betting launched last Monday at midnight with eight online sportsbooks for local bettors to choose from, including national leaders FanDuel and DraftKings.

GeoComply previously reported more than 250,000 active accounts on launch day alone.

“Missouri has waited a long time for legal sports betting, and the early response has been extraordinary,” said GeoComply CEO Kip Levin in a statement to LSR.

“In just the first week, the volume of activity has already surpassed several recent launches in states of comparable size. And in an increasingly crowded digital landscape, it’s especially notable to see consumers gravitating to safe, legal, and regulated sportsbooks built on strong digital identity and player-protection safeguards.”

Missouri Bettors Log In For Sunday Night Football

More than 10,000 of those sports betting accounts were active in and around Arrowhead Stadium in Kansas City for the Sunday Night Football game between the Houston Texans and the Kansas City Chiefs, according to GeoComply.

Between 5-11 p.m. local time, it processed more than 43,000 location checks from the stadium complex.

The company released a pin-drop video showing the barrage of geolocation pings in and around the venue during the early portion of the game. Geocomply provides location services for the majority (but not all) of Missouri’s new operators.

Unfortunately for the home crowd at Arrowhead, the Chiefs lost their first game of the legal Missouri sports betting era game by a score of 20-10.