Hard Rock Bet adds to its slot arsenal with its partnership with RubyPlay, another leading slot game developer. RubyPlay's new slot titles will now be made available to online players in New Jersey, and this includes popular titles such as Immortal Ways Diamond SE and Diamond Explosion Patriots, with more slot titles to follow.

Hard Rock Bet Casino has added a fresh lineup of online slot games to its New Jersey platform through a new partnership with innovative game developer RubyPlay. The agreement brings several of RubyPlay's most popular titles to the online casino, including J Mania Loco Habanero, Diamond Explosion Patriots, and Immortal Ways Diamond SE. More games are set to launch in the coming weeks.

RubyPlay specifically curated these games for the New Jersey market, choosing top-performers from its portfolio to appeal to local players while showcasing its unique game design and technology. All of the games added are live now, and we're excited to roll out another 10 titles soon, RubyPlay said in a statement. The partnership marks a significant expansion for the developer, which sees New Jersey as a key market in its US growth strategy.

“Partnering with Hard Rock Bet Casino is a tremendous opportunity to build on our early success in the US,” said Dr. Eyal Loz, RubyPlay's Chief Product Officer. “From day one, our goal has been to create content that American players love, and we're thrilled to bring our most engaging titles to an operator brand that needs no introduction and shares our commitment to quality and innovation.”

The collaboration further boosts Hard Rock Bet Casino's massive game catalog, which now includes more than 3,000 titles. The operator continues to expand its digital library, launching new games regularly and working with both established and rising development studios like RubyPlay.

New in-person Help Desk links land-based and online gambling

In a novel move to bridge the physical and digital divide, Hard Rock has also launched a new in-person customer service center dedicated to its online platform. Located within the Hard Rock Hotel & Casino in Atlantic City, the help center aims to support online gamblers by offering live assistance, gathering user feedback, and even allowing visitors to try out online slot and table games in demo mode.

The center is open 24/7, reinforcing Hard Rock's commitment to merging the convenience of digital gaming with the familiarity and support of traditional casino experiences.

National expansion continues with Colorado sportsbook launch

While strengthening its digital presence in New Jersey, Hard Rock Bet is also ramping up its national rollout. Earlier this month, the company launched its online sportsbook in Colorado, making it the ninth state in which the platform is now live. Other states include New Jersey, Arizona, Illinois, Florida, Indiana, Virginia, Ohio, and Tennessee.

“Hard Rock Bet Sportsbook is bringing an exciting new experience to Colorado players with deep betting markets on all major sporting events plus local favorites like table tennis and MMA,” said Matt Primeaux, President, Executive Managing Director and Chief Revenue Officer at Hard Rock Bet. “With our top-rated platform, weekly Legendary Reward Drops, and integration into Unity by Hard Rock, we're confident that Coloradans are going to love the Hard Rock Bet Sportsbook experience.”

The expansion reflects Hard Rock's broader push to become a leading player in both the online casino and sportsbook arenas across regulated US markets. With the RubyPlay partnership, a growing list of games, and efforts to integrate land-based and digital services, Hard Rock Bet is doubling down on its vision for the future of online gambling. As competition increases, moves like these could prove crucial to maintaining its momentum and delivering the kind of entertainment today's players expect.