Hard Rock Bet is known for its partnerships with different brands - and now, it has just announced its newest partnership with popular sports bar, Duffy's. Hard Rock Bet has truly monopolized sports betting in Florida, being the only sports bettor allowed to operate in the state. With its partnership with Duffy's, there will be exclusive arrangements that players can be a part of.

Hard Rock Bet, Florida's sole legal online sportsbook, has partnered with Duffy's Sports Grill, one of the state's beloved sports bars, to amplify sports betting in Florida. This collaboration designates Duffy's as an Official Game Day Partner of Hard Rock Bet, bringing unique fan experiences to Duffy's 30 locations across the Sunshine State.

A notable partnership between two popular brands

Announced Thursday, the partnership unites two iconic Florida brands: Hard Rock Bet, owned by the Seminole Tribe of Florida, and Duffy's, a sports-centric restaurant chain with nearly four decades of history. Known for its lively game-day atmosphere, countless flat-screen TVs, and all-day two-for-one drink specials available every day, Duffy's has become a favored destination for sports enthusiasts across Florida. Its reputation for wings, burgers, and draft selections adds more to its status as a gathering spot for fans seeking a vibrant communal experience.

"With a communal sports atmosphere and the passionate fandom of its loyal MVPs, Duffy's Sports Grill is a perfect complement to Hard Rock Bet," said Nick Menas, Head of Partnerships at Hard Rock Bet. He adds that they are thrilled to roll with Duffy's as an official game day partner and look forward to driving player engagement and loyalty at their 30 locations in Florida.

This alliance aims to merge Duffy's legendary game-day experience with the ease of Hard Rock Bet's online betting platform, allowing fans to enhance their watch parties with an engaging, interactive sports betting element. During major live sporting events, Duffy's locations will host exclusive in-person experiences that integrate seamlessly with Hard Rock Bet's mobile platform, delivering an immersive game-day experience for patrons.

Florida's only legal sportsbook

The Seminole Tribe achieved a monopoly on sports betting in Florida through a Class III compact signed with Governor Ron DeSantis in 2021. Although the arrangement faced significant legal opposition, particularly over the issue of whether online bets could be considered legal when placed off tribal land, the compact ultimately prevailed in court. A series of legal battles, including a rejected appeal by the US Supreme Court, affirmed that the Seminole Tribe could offer online sports betting through Hard Rock Bet, as long as their servers operated on tribal land.

Hard Rock Bet resumed its online sports betting services in Florida on the 7th of November, 2023, after these legal challenges were resolved. As the sole provider of legal online sports betting in Florida, the sportsbook benefits from an exclusive position but continues to invest in partnerships to strengthen its presence and appeal.

Hard Rock Bet's growing sponsorship portfolio

Hard Rock Bet has been actively expanding its visibility through strategic partnerships and high-profile sponsorships. For instance, in September, it became the Official Sportsbook of the Jacksonville Jaguars, one of Florida's NFL teams. This deal allows Hard Rock Bet to feature Jaguars branding in its marketing and offer fans select experiences at EverBank Stadium, the team's home ground.

The sportsbook also recently launched a commercial campaign featuring rap superstar Post Malone. With the campaign's title, "Roll With Us," it airs in several states, including Florida, and aims to boost awareness of Hard Rock Bet's mobile betting services across the nation.

The collaboration with Duffy's is another step in Hard Rock Bet's strategy to foster a community-driven approach to sports betting. By bringing its digital betting app into the social and interactive environment of Duffy's Sports Grill, Hard Rock Bet is offering fans a streamlined way to engage with the game and make bets, turning each visit to Duffy's into an opportunity for fans to enjoy a unique sports entertainment experience.