As part of its strategic move to enhance its engagement with audiences across the state, the Virginia Lottery has announced a partnership with Fennica Gaming, a renowned affiliate of the Finnish National Lottery. Fennica Gaming will bring several e-Instant games to players in VA, offering the opportunity to attract more players looking to augment their gameplay.

In a strategic move designed to diversify its gaming offerings, the Virginia Lottery has announced the introduction of three new e-Instant games from Fennica Gaming, an affiliate of the Finnish National Lottery. This addition marks a crucial step in the Lottery's commitment to providing more innovative and engaging entertainment options for its players. The new games will be accessible through the NeoPollard Interactive platform, thanks to a partnership with US aggregator EQL Games.

Fennica Gaming's entry into the Virginia market

Fennica Gaming, known for its cutting-edge gaming solutions, is making its debut in the Virginia market with the release of three well-liked e-Instant games: Boulder Blast, Wobblyblobs, and Miner Jack's Combo Caverns. These games are designed to provide a fresh and exciting experience for players, incorporating unique gameplay mechanics such as Blast'EM and Match'EM, which add layers of interactivity as well as strategy to the gaming experience.

The launch of these games aligns with the Virginia Lottery's ongoing efforts to expand its digital gaming portfolio. As Deputy Executive Director of Marketing at the Virginia Lottery, Scott Kenyon, emphasized, "As we wrap up four years of having iLottery, it is important for the Virginia Lottery to offer new types of e-Instant games to our players to continue growing our player base. The unique games provided by Fennica Gaming offer us the opportunity to attract new players that are looking for casual gameplay and additional value in their experience."

Innovative gameplay for on-demand entertainment

The newly introduced e-Instant games are tailored specifically for mobile platforms, offering players on-demand entertainment that fits seamlessly into their busy lifestyles. The games are designed with state-of-the-art graphics, interactive elements, and engaging storylines, all of which contribute to a captivating gaming experience. This mobile-first approach reflects the evolving preferences of modern players, who increasingly seek out gaming experiences that are both accessible and immersive.

Fennica Gaming's use of cloud-based technology allows for continuous updates and enhancements, ensuring that the games remain fresh and relevant. This technology not only supports the dynamic nature of the games but also allows Fennica to quickly adapt to the preferences of Virginia players.

"We have a vast lottery knowledge through our parent company, Veikkaus, the Finnish National Lottery, and offer games featuring the latest standards and player preferences," says Joni Hovi, Fennica Gaming's Senior Vice President of Customers and Marketing. He added that they are eager to learn the Virginia players' preferences so they can tailor their offerings to meet the Virginia Lottery's needs through their Games as a Service.

A strategic move geared towards future growth

The introduction of Fennica Gaming's e-Instants is a clear indication of the Virginia Lottery's commitment to staying ahead in the competitive gaming market. By offering these new and engaging games, the Lottery not only enhances its current offerings but also positions itself to attract a broader audience. This move is particularly significant as the Lottery approaches the four-year milestone of its iLottery platform.

As the Virginia Lottery continues to expand on its digital presence, the inclusion of Fennica Gaming's titles is expected to play a key role in driving player engagement and satisfaction.