Caesars Entertainment has launched its very own Signature American Roulette, a proprietary online casino game offering fully developed in-house. The game is now available to players in New Jersey through Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.

Caesars Entertainment, Inc. has unveiled its latest proprietary online casino title, Signature American Roulette, now live in New Jersey across its popular digital platforms: Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino. The release marks the third in-house developed game by the company's digital division and further demonstrates Caesars' continued investment in expanding its entire suite of custom iGaming content.

Developed by Empire Creative, Signature American Roulette follows the successful launches of Signature Blackjack Surrender in June and Caesars Palace Signature Multihand Blackjack Surrender in May. This new addition highlights the company's strategy to offer unique, engaging, and immersive digital gaming experiences that closely mirror the thrill of a live casino floor.

Tailored for a next-level iGaming experience

"This newest addition to the Signature series of table games is a standout for our online casino players," said Matthew Sunderland, Caesars Digital's Senior Vice President and Chief iGaming Officer. "Bringing Signature American Roulette to our platforms perfectly complements our suite of Caesars-branded table games and further strengthens the robust collection of digital offerings that bring the energy of the casino floor to players' mobile devices."

The game is designed with advanced customization features such as player-selectable speed and wheel spin direction, an intuitive favorite betting system, and seamless portrait or landscape play. Picture-in-picture win evaluations further enhance the user experience, bringing the dynamic energy of a physical roulette table directly to a player's device.

Senior Director of Game Products and Head of Studio at Caesars Digital, Scott Krell, emphasized the company's player-first development approach. "Every detail is crafted to boost engagement. With seamless play in portrait or landscape modes and picture-in-picture win evaluations, we're bringing the thrill of the casino straight to players' fingertips."

Currently available in New Jersey, with broader rollout expected in the future

Players 21 and older in New Jersey can now enjoy Signature American Roulette via Caesars Palace Online Casino, Caesars Sportsbook & Casino, or Horseshoe Online Casino apps on iOS and Android, or through their desktop versions. While the game is initially exclusive to the New Jersey market, Caesars' other proprietary titles are already available in Michigan, Pennsylvania, Ontario, and West Virginia - suggesting a wider rollout of Signature American Roulette may follow.

In addition to proprietary games, these platforms offer a mix of classic table games and exclusive content from leading iGaming providers. All platforms integrate with the Caesars Rewards program, allowing US players to earn credits redeemable for experiences at over 50 Caesars destinations all over North America.

Commitment to Responsible Gaming remains strong

Alongside product innovation, Caesars continues to be a recognized industry leader when it comes to Responsible Gaming. The company introduced its Project 21 initiative back in 1989, becoming the first commercial casino operator to proactively address issues with problem gambling. That commitment remains active across all Caesars digital platforms and physical properties.

In 2024, Caesars Sportsbook earned the RG Check accreditation from the Responsible Gambling Council in Ontario. The company was also honored with the National Council on Problem Gambling's award for Corporate Social Responsibility later that year.

Caesars enforces a strict 21+ gaming policy and actively promotes educational tools and support resources for players. More information is available at caesars.com/corporate.

Caesars Entertainment is the largest casino and entertainment company in the United States, operating renowned brands such as Caesars, Harrah's, Eldorado, and Horseshoe. With roots dating back to 1937 in Reno, Nevada, the company now offers a diverse portfolio that includes world-class resorts, digital and mobile gaming, and entertainment experiences - anchored by its industry-leading Caesars Rewards program.