Kansas has welcomed a 7th sportsbook operator in the state - renowned sports betting platform bet365 has joined other sports wagering entities who are already operating in Kansas, such as DraftKings, BetMGM, FanDuel, Caesars, ESPN Bet, and Fanatics. The Kansas sports betting market is thriving since it began operations in 2022, and the state also offers retail betting at three land-based casinos.

British-based gaming giant bet365 has officially launched its online sportsbook in Kansas, making it the seventh operator to enter the state's expanding sports betting market. The company's debut comes just in time for the 2025 NFL season, offering Kansas City Chiefs loyal fans a new platform for placing wagers on their favorite team and across a wide variety of wagering markets.

This move marks bet365's 14th entry into a regulated US market, continuing the brand's steady push into the competitive American sports betting landscape.

Kansas sports betting market gets more competitive

Kansas began allowing both online and in-person sports betting in 2022, and the market has quickly become competitive. Bet365 joins major players already operating in the state, including DraftKings, BetMGM, FanDuel, Caesars, ESPN Bet, and Fanatics.

The state also supports retail sports betting through three licensed brick-and-mortar casinos. With the arrival of bet365, Kansas bettors now have increased choice and access to innovative platforms just as the football season heats up.

Recent US expansion efforts

Kansas has become the third US state in which bet365 has launched its operations in 2025 alone. In March, the company debuted in Illinois through a mobile and retail partnership with Walker's Bluff Casino Resort. Just a few days later, bet365 made its way into Tennessee, receiving a license from the Tennessee Sports Wagering Council and becoming the 12th approved online sportsbook in the Volunteer State.

Looking ahead, the operator is preparing for a Missouri launch, pending the state's legalization of online sports betting later this year. Bet365 already has a market access agreement in place with the St. Louis Cardinals, which includes a multiyear marketing partnership.

Support for women's sports grows

Aside from its market expansions, bet365 has also deepened its involvement in women's professional sports. This summer, the operator signed a multiyear deal with the WNBA's Chicago Sky, becoming an official partner of the franchise. The partnership includes bet365 branding all through Wintrust Arena, as well as promotional campaigns across social media and television.

In addition, bet365 inked a separate deal with the Indiana Fever, marking its second official partnership with a US women's sports team. The agreement provides marketing visibility across radio broadcasts, digital platforms, and the Fever's mobile app. Plans are also in place for fan engagement activities that further strengthen ties between the sportsbook and the WNBA community.

Kansas licensing developments influence launch timing

Bet365's entry into Kansas comes amid notable legislative changes surrounding sports betting licenses. Earlier this year, Kansas lawmakers passed Senate Bill 125 - a budget measure that temporarily blocks license extensions for sportsbooks operating under the Kansas Lottery.

The bill restricts the Lottery from negotiating or entering into any new contracts or extensions with current sportsbook operators until after the 30th of June, 2026. While the measure doesn't affect bet365's immediate entry, it creates an uncertain future for license renewals in the state beyond the current operating period.

As Kansas sports fans gear up for another NFL season, bet365's launch adds new flavor to an already dynamic wagering market. With its user-friendly interface and deep market offerings as well as ongoing support for women's sports, bet365 continues to position itself as a serious contender in the fast-growing US gaming space. Whether its expansion into Missouri goes as smoothly remains to be seen, but if Kansas is any indication, the British bookmaker is betting big on America - and winning.