SportRadar Group AG has unveiled a brand-new tool powered by AI to assist and guide gamblers and prevent them from doing harm to themselves; the tool even delivers personalized interventions. The system seeks to help operators address gambling-related concerns before they become worse.

In a move that demonstrates its commitment to consumer protection and technological innovation, Sportradar Group AG has introduced Bettor Sense, an artificial intelligence-driven tool designed to detect and address problem gambling behaviors before they escalate. The company revealed that the solution will use behavioral insights and real-time data to deliver personalized interventions, offering a major step forward in responsible gambling practices.

Real-time monitoring and tailored interventions

Built on proprietary algorithms, Bettor Sense enables betting operators to identify early markers of potentially harmful gambling behavior. By monitoring user activity, the tool flags at-risk patterns and initiates timely outreach, ensuring that players receive support before issues intensify.

Bettor Sense represents a scalable, data-driven approach to responsible gambling, stated a Sportradar spokesperson. "It allows operators to uphold their compliance responsibilities while reinforcing brand trust."

Importantly, the platform aligns with regulatory frameworks across various global jurisdictions, helping operators navigate increasingly strict and more stringent standards for consumer protection in the fast-evolving sports betting and iGaming sectors.

Reducing pressure on operators

As betting companies face mounting scrutiny from both regulators and the public, tools like Bettor Sense are poised to alleviate compliance pressure. By integrating advanced behavioral analytics with interventions within the platform itself, the solution offers a sustainable way to balance customer engagement with ethical oversight.

The system not only enhances user safety but also positions operators as proactive stewards of responsible gambling. This dual benefit could prove vital as industry stakeholders seek long-term growth under tightening regulations.

BETesporte first to adopt in Brazil

Leading the rollout is BETesporte, a sports betting operator in Brazil's newly regulated market. The company will be the first to implement Bettor Sense, reinforcing its broader strategy to place responsible gambling at the heart of its business operations.

In tandem, BETesporte has joined forces with Integrity Exchange, another Sportradar global initiative in which participating operators share intelligence to fight match-fixing and betting-related corruption. Through this partnership, BETesporte gains access to a networked information-sharing system that enhances both user protection and game integrity.

Tom Mace, Sportradar's Senior Vice President of Integrity & Regulatory Services, highlighted the collaboration as an example of how modern technology can help operators fulfill compliance duties while building a foundation for sustainable growth.

BETesporte Chief Executive Officer Marcos Pereira emphasized the company's commitment to player safety, stating, "Anticipating risky behavior is critical to maintaining a secure and transparent betting environment."

Jefferies sees upside for Sportradar

Financial analysts are also optimistic about Sportradar's outlook. Investment bank Jefferies recently raised its price target for the company from $27 to $32. The revision reflects stronger valuation assumptions and a surge in Sportradar's stock price, which has risen more than 150% in the last year. Shares opened at $28 on July 30, nearing the 52-week high of $30.63.

Despite the positive outlook, the brokerage slightly trimmed its financial forecasts due to unfavorable currency exchange effects. Second-quarter 2025 revenue is now expected at $340 million, down from a previous estimate of $346 million, while adjusted EBITDA is projected at $61 million, a modest reduction from $62 million. But for the full year, Jefferies anticipates revenue of $1.38 billion and adjusted EBITDA of $312 million. Projections for fiscal 2026 show revenue at $1.56 billion and EBITDA at $382 million, slightly under the market consensus of $1.58 billion in revenue and $390 million in EBITDA.

As Sportradar continues to expand its suite of responsible gambling tools and deepen partnerships, Bettor Sense could become a key asset in maintaining the delicate balance between industry growth and consumer well-being.