Caesars Entertainment has launched a whole new gaming platform and app in Michigan, and the new Horseshoe Online Casino is all set to make waves in the state. Caesars now operates 10 Horseshoe properties all around the US, and Caesars leverages on the well-known Horseshoe brand. The platform will eventually expand to Pennsylvania, New Jersey, West Virginia, and Ontario, Canada as well.

Caesars Entertainment has officially unveiled its newest online gaming platform, Horseshoe Online Casino, which is now live in Michigan. This exciting launch marks a vital step in Caesars' continued expansion into the online gaming market, building upon the company's legacy of offering top-tier casino experiences across the US.

Paying homage to a legendary brand

Horseshoe Online Casino, available both as a mobile app and on desktop, is designed to celebrate the rich history of the Horseshoe brand, which dates back to 1951. Originally founded in Las Vegas, the Horseshoe brand is known for its player-first approach and has grown into a household name. Today, Caesars operates 10 Horseshoe-branded locations across North America, and with the launch of Horseshoe Online Casino, the company plans to extend that iconic legacy into the digital realm.

In a statement, Matt Sunderland, Caesars Digital's senior VP and chief iGaming officer, was all enthusiastic about the launch, stating, "The Horseshoe brand is anchored by a promise to put the player first. A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming. That is what we've created with Horseshoe Online Casino. This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players' hands".

A platform built for players

The Horseshoe Online Casino is designed to replicate the excitement and experience of a physical casino, featuring a multi-lobby navigation system that mimics the layout of a casino floor in real life. Players can explore a variety of customized lobbies, including those for private live dealer tables, high-limit slots, progressive jackpots, and multiple versions of roulette and poker.

The platform also boasts a range of exclusive, custom titles that are branded under the Horseshoe name. These titles include Horseshoe Rising Rewards, 2x3x Horseshoe, Horseshoe 3 Coin Cowboy, and Horseshoe Slick Riches Lucky Tap. These games are designed to capture the essence of the Horseshoe brand while offering players fully innovative and immersive gameplay and experiences.

In addition to its wide variety of gaming options, Horseshoe Online Casino offers an enticing rewards system through the famous Caesars Rewards Program. Players will be able to earn Caesars Rewards credit for their activity on the platform, which can then be redeemed at any Caesars location in the US and Canada. This integration of online and offline rewards is designed to enhance player engagement and loyalty, offering incentives like VIP nightlife, restaurant experiences, travel credits, and more.

Expanding the platform beyond Michigan

While Michigan is the first state to gain access to Horseshoe Online Casino, Caesars has plans to expand the platform to additional markets, including Pennsylvania, West Virginia, and New Jersey, as well as Ontario. However, this expansion is subject to the approval of regulatory bodies in each of these regions. But Caesars has a strong track record of compliance and cooperation with regulators, making it likely that the platform will roll out in these areas in the near future.

The expansion of Horseshoe Online Casino into other regions could give a boost to Caesars' presence in the iGaming sector, allowing the company to reach a wider audience while it leverages its strong portfolio of physical destinations across the whole North America.

By tapping into the established legacy of the Horseshoe brand, Caesars is ensuring that the digital experience resonates with long-time fans of the brand while also appealing to new players. This strategic approach allows Caesars to create a seamless connection between its physical casino offerings and its digital platforms, providing an integrated gaming experience that caters to modern players' expectations.