Hard Rock Bet has just announced that it is now live in the state of Colorado, marking its 9th regulated sports betting market. It is worth noting that Hard Rock Bet is the very first operator of sports betting to go live in Colorado after January of 2024, offering sportsbook bettors whole new experiences and the chance to take advantage of a brand-new welcome offer: Bet $5 and instantly get $150 in Bonus Bets.

Sports betting in Colorado just got a new jolt of energy. Hard Rock Bet, the acclaimed sportsbook platform operated by Hard Rock Digital, officially launched in the state this week. With this expansion, Colorado becomes the ninth state where the platform is now live, marking a significant step forward for Hard Rock Bet's national presence.

This launch is particularly noteworthy because Hard Rock Bet is the first sportsbook operator to debut in Colorado since January of 2024. It brings with it a new level of competition and innovation in a market that continues to grow. As part of the rollout, new users in Colorado can take advantage of an enticing welcome offer: Bet $5 and Get $150 in Bonus Bets instantly, designed to attract both seasoned bettors and newbies.

A platform designed for the modern bettor

Hard Rock Bet Sportsbook has quickly gained recognition for its user-friendly interface, broad betting options, and responsive customer support. With an impressive 4.9-star rating in the App Store, the platform is known for its seamless experience, allowing for fast deposits and withdrawals as well as a streamlined approach to placing bets.

Whether users are interested in major leagues like the NFL, NBA, MLB, or NHL, or niche favorites such as table tennis and mixed martial arts, Hard Rock Bet offers parlay-able wagering and deep betting markets. According to the company, this extensive offering is central to the Hard Rock Bet experience.

"Hard Rock Bet Sportsbook is bringing an exciting new experience to Colorado players with deep betting markets on all major sporting events plus local favorites like table tennis and MMA," said Matt Primeaux, Executive Managing Director and President & Chief Revenue Officer of Hard Rock Bet. "With our top-rated platform, weekly Legendary Reward Drops, and integration into Unity by Hard Rock, we're confident that Coloradans are going to love the Hard Rock Bet Sportsbook experience."

Rewards, loyalty, and integration

In addition to its betting interface, Hard Rock Bet is also drawing attention for its generous reward programs. The weekly Legendary Reward Drops provide players with bonus bets, parlay insurance, and other incentives that add ongoing value to the platform.

Moreover, Hard Rock Bet is fully integrated with Unity by Hard Rock, the company's global loyalty program. This gives players the unique ability to earn and redeem loyalty points across various Hard Rock properties around the world. Points can be used toward merchandise, food and beverage, concert tickets, and hotel stays - an added perk that connects the digital gaming experience with the real-world benefits of the Hard Rock brand.

Ninth state and counting

The Colorado launch continues Hard Rock Bet's rapid expansion across the US. The platform is now live in nine states, a milestone that underlines its growing influence in the competitive American sportsbook market. Though the company did not list its full lineup of active states, Colorado joins a roster that includes markets where Hard Rock has built strong user bases.

With the state's appetite for sports betting and a user base that's as tech-savvy as they come, Colorado represents a strategic market for Hard Rock Bet. The entry of a new, top-rated sportsbook promises to shake up the local betting landscape and give players fresh incentives to explore. To learn more about Hard Rock Bet Sportsbook, view current promotions, or download the app, visit HardRock.bet.