Fanatics has recently launched Fanatics ONE, a brand-new loyalty program that offers great rewards, unlimited access, and more exciting experiences for fans looking for a next-level, enterprise-wide VIP loyalty system. Its rewards include collectibles and trading cards, fan apparel, casino and online sports betting perks and prizes, and even exclusive access to memorable events.

Fanatics, a global leader in licensed sports betting, has unveiled Fanatics ONE, its first-ever enterprise-wide program designed to unite the company's vast portfolio of businesses under one rewards ecosystem. By tapping into the scale of its apparel, collectibles, and sports betting operations, Fanatics aims to deliver an unprecedented range of perks and experiences to its members.

Through the tiered program, fans can earn and redeem rewards across the company's various platforms, from official team merchandise and trading cards to online sports betting, casino play, and access to high-profile events. The initiative reflects the company's strategy of offering fans a seamless way to engage with all aspects of its brand.

FanCash also gets a major upgrade

At the heart of Fanatics ONE is FanCash - dubbed 'the currency of sport' - which has been significantly enhanced to offer greater flexibility and value. Based on feedback from its customer base, Fanatics has expanded how FanCash can be used, allowing members to redeem it for exclusive shopping events, apparel, game tickets, trading card purchases, fixed-price collectibles on Fanatics Collect, casino credits, bonus bets, and more.

Tucker Kain, Chief Strategy and Growth Officer of Fanatics, said the program was shaped by listening to fans' requests for "more unique rewards and more ways to spend their FanCash." He added, "Fanatics ONE reflects the strength of our platform, which includes more than 900 global partners, thousands of athletes, innovative trading card products, our growing sportsbook and casino, highly sought-after apparel collabs, special events like Fanatics Fest, and much more."

Automatic enrollment and tier progression

Fans with an existing Fanatics account have already been enrolled automatically, with the migration process completed this summer. Once active, members can accumulate tier points through purchases and activity across Fanatics' platforms, unlocking progressively better benefits.

The program features five membership levels: ONEmember, ONEmember Pro, ONEgold, ONEplatinum, and finally, ONEblack. Entry-level ONEmembers receive 5% FanCash back on all Fanatics app purchases, as much as 10% FanCash on all bets, whether they win or lose, placed within Fanatics Sportsbook, access to limited product drops, and free shipping and returns. Members can also join free-to-play games, sweepstakes, and contests for a chance to win experiences such as a trip to an NFL game in the United Kingdom.

Exclusive access at higher tiers

As members climb the loyalty ladder, the rewards become more tailored and premium. Higher tiers unlock bespoke opportunities through Fanatics' extensive network of athletes, leagues, and celebrity partners. These include personalized memorabilia, private shopping sessions, VIP events at flagship league stores, invites to signature gatherings such as Fanatics Fest and the exclusive Super Bowl party, concierge services, and access to rare collectibles and other rewards.

With more than 900 partnerships worldwide, Fanatics is leveraging its deep ties to leagues, teams, and athletes to offer once-in-a-lifetime experiences that are unavailable through other loyalty programs in the sports space.

Global expansion on the horizon

The Fanatics ONE program is now available to all fans in the United States, with international expansion planned in the near future. By connecting apparel, collectibles, sports betting, and live events under a single rewards framework, Fanatics hopes to create a more engaged and loyal customer base.

For further details on the program, including full terms, tier benefits, and upcoming promotions, fans can visit fanatics-one.com.