DraftKings Named Official Sports Betting and DFS Operator of the St. Louis Blues
DraftKings has been named an Official Sports Betting and Daily Fantasy Sports Operator of the St. Louis Blues, expanding the company’s presence in the NHL ahead of Missouri’s legal sports betting launch on December 1, 2025.
The partnership focuses on elevating the fan experience while promoting responsible gaming tools and resources for Blues fans across the state.
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DraftKings and St. Louis Blues Announce New Partnership
DraftKings Named an Official Sports Betting and Daily Fantasy Sports Operator of the St. Louis Blues
Agreement Includes Efforts to Build Awareness Around Betting Responsibly
BOSTON and ST. LOUIS – November 20, 2025 – Today, DraftKings Inc. (NASDAQ: DKNG) (“DraftKings”) and the St. Louis Blues announced an agreement designating the digital sports entertainment and gaming company an Official Sports Betting and Daily Fantasy Operator of the Blues. The announcement comes ahead of the launch of legal sports betting in Missouri scheduled for December 1, 2025. DraftKings has been an Official Sports Betting, Daily Fantasy Sports and iGaming Partner of the National Hockey League since 2021.
Focus on Responsible Gaming
“As we get ready to launch our best-in-class online sportsbook for Missouri sports fans, we’re excited to deliver the fun and entertainment we’re known for in a responsible way, alongside the Blues,” said Stephanie Sherman, Chief Marketing Officer at DraftKings. “The Blues’ strong fan base and forward-thinking mindset make them an ideal collaborator as we look to elevate the fan experience in Missouri.”
As part of the agreement, DraftKings will spotlight responsible gaming through a pregame, in-arena feature, encouraging fans to play responsibly, have fun and access DraftKings’ comprehensive suite of responsible gaming tools and resources that includes:
- My Stat Sheet, which allows customers to monitor personalized gaming activity;
- My Budget Builder, a guided tool that helps customers set custom limits and reminders through a guided, easy-to-use experience.
“Providing Blues fans with the tools on how to play responsibly is a high priority for our organization as we all prepare for sports betting to launch in Missouri in December,” said Steve Chapman, St. Louis Blues Chief Revenue and Marketing Officer. “Through the accessibility of these resources, and exclusive experiences and events designed for Blues fans beginning in December, our work with DraftKings will help educate customers on how to play responsibly while bringing them closer to their favorite hockey team.”
Marketing Rights and Fan Engagement
DraftKings will have rights to use St. Louis Blues intellectual property — including team trademarks and logos — across marketing and promotional materials. The collaboration will feature in-arena signage, brand integrations across television and radio and exclusive hospitality experiences throughout the season, all designed to elevate fan engagement at the Enterprise Center and beyond.
Missouri Sports Betting Expansion
DraftKings was granted one of two direct mobile sports betting licenses by the Missouri Gaming Commission this past August. This license enables DraftKings to operate independently across the state — without the need for affiliation with a land-based casino or professional sports team. Once live, Missouri will become the 29th U.S. state where DraftKings offers regulated sports betting.
About DraftKings
DraftKings Inc. is a digital sports entertainment and gaming company created to be the Ultimate Host and fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming, and digital media. The company is headquartered in Boston and was launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real-money games and betting experiences. DraftKings Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 28 states, Washington, D.C., Puerto Rico and Ontario, Canada. The Company operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in four states and in Ontario, Canada under its Golden Nugget Online Gaming brand. DraftKings also owns Jackpocket, the leading digital lottery courier app in the United States. DraftKings’ daily fantasy sports product is available in 44 states, the District of Columbia, and certain Canadian provinces. DraftKings is both an official sports betting and daily fantasy partner of the NFL, NHL, PGA TOUR, WNBA and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gaming operator of MLB. In addition, DraftKings owns and operates DraftKings Network a multi-platform content ecosystem. DraftKings is committed to being a responsible steward of this new era in real-money gaming by developing and promoting educational information and tools to help all players enjoy our games responsibly.
About the St. Louis Blues
The St. Louis Blues have been a part of the NHL since 1967 and during more than 50 years of operation, the organization has established itself as one of the premier professional sports franchises in the country. With a Stanley Cup, ten division titles, a Presidents’ Trophy and more than 20 former team members enshrined in the Hockey Hall of Fame, the Blues have etched one of the most storied histories in the NHL. Through their history, the Blues have hosted more than 35 million fans and invested millions in the St. Louis community via Blues for Kids, the team’s charitable foundation.
Forward-Looking Statements
Certain statements made in this press release are “forward looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” ”would,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings’ control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings’ filings with the Securities and Exchange Commission. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.