BetMGM has been busy indeed: it just launched a new hybrid dealer game to Michigan patrons called MGM Bonus City, in a collaboration with Inspired Entertainment. The game offers a robust live dealer element combined with a virtual environment. It also makes use of real footage from dealers to further add to the live aspect - and brings a heightened level of entertainment and gameplay to players in the Great Lakes state.

In a move that promises to redefine the gaming experience, BetMGM, in full collaboration with Inspired Entertainment, has just introduced MGM Bonus City, a cutting-edge Hybrid Dealer game, to players in Michigan. This innovative game, which marries the excitement of live dealer interactions with the immersive appeal of a virtual environment, was introduced first in New Jersey in October of 2023. Since its debut, MGM Bonus City has been exclusively available at BetMGM Casino and it is rapidly gaining popularity among players.

A game-show experience like no other

MGM Bonus City sets itself apart by utilizing innovative green screen technology, advanced virtual CGI, and real footage from dealers to create a player experience akin to a live game show. Players are transported into a dynamic virtual world where they can choose from eight prospective outcomes on a big wheel. The game features four themed bonus rounds inspired by iconic MGM Las Vegas properties: Luxor, New York-New York, Bellagio, and MGM Grand. Adding to the thrill, a random multiplier can significantly add to player winnings, making each spin an exhilarating event.

Expansion and impact on the iGaming market

BetMGM is a venture between MGM Resorts International and Entain, and it operates one of the largest casino platforms boasting a library of over 2,800 games and titles. The company's impressive reach and innovative offerings have cemented its position as a leader in the gaming industry. In addition to this, BetMGM also manages an extensive jackpot network, and the existing progressive jackpot in New Jersey now exceeds a staggering $5.2 million.

But despite reporting a less-than-promising EBITDA of $123 million for 2024's first half, BetMGM has shown resilience and strategic foresight. The company experienced a 6% increase in revenue, reaching $1 billion, which aligns with its predictions for a year focused on investment. This period of financial performance is characterized by significant efforts to boost player engagement and enhance the overall customer experience.

In the 2024's second quarter, the net revenue of BetMGM saw a year-over-year increase of 9%, with a 3% rise coming from the first quarter. In addition, the company's monthly users grew by 18%, contributing to a notable 22% market share in the iGaming sector. Also, it's worth noting that BetMGM holds a 13% share of the market in the US as well as Ontario for its sports betting and iGaming activities, accentuating its competitive edge and market influence even further.

MGM Bonus City: a game changer

The launch of MGM Bonus City in Michigan is a testament to BetMGM's commitment to innovation and excellence in the gaming industry. By combining live dealer elements with state-of-the-art virtual environments, BetMGM and Inspired Entertainment have created a unique gaming experience that is set to captivate and enthrall players across the state.