A new slot is in town: Hard Rock announces a new slot entry at both its retail and online casinos named Rakin' Bacon Sahara, and it was developed by American Gaming Systems, a spin on the popular Rakin' Bacon slot title. This move aims to position Hard Rock as a formidable New Jersey casino, and New Jersey players can enjoy a better overall gaming experience as well.

In an exciting development for gaming enthusiasts, Hard Rock has partnered with American Gaming Systems to introduce a new slot title, Rakin' Bacon Sahara, which is now available exclusively at both Hard Rock's retail casino and its New Jersey online casino platform. This strategic move aims to elevate the gaming experience for players across both physical and digital spaces, solidifying Hard Rock's commitment to innovation in the gaming industry.

As of June of 2024, the company still takes sixth place across all gaming platforms in New Jersey. But by adding Rakin' Bacon Sahara to its repertoire, Hard Rock aims to climb higher in the revenue rankings of the state. The introduction of this new slot game brings the total number of games available at Hard Rock to nearly 2,000, spanning various types and catering to a more diverse player base.

An unprecedented omnichannel launch

Atlantic City casinos, including Hard Rock, serve a mixed audience of players who enjoy gaming solely in brick-and-mortar facilities, those who prefer online gaming, and those who partake in both platforms. The launch of Rakin' Bacon Sahara marks a significant milestone as the first-ever joint omnichannel release, debuting simultaneously in retail and online settings. This synchronized launch offers a seamless gaming experience for all, reinforcing Hard Rock's innovative approach.

"This exclusive omnichannel experience is exactly what we envisioned when we launched Hard Rock Bet in New Jersey last year, and we're thrilled to be celebrating with our great partners in Atlantic City," AGS stated in a press release. It added that AGS games (including the recent launch of the bespoke online slot collaboration, Hard Rockin' Reels), have been extremely popular on Hard Rock Bet, and it knows that its players will love this newest addition of Rakin' Bacon Sahara.

Engaging features for enhanced gameplay

Rakin' Bacon Sahara offers players an array of engaging features, including a pick bonus, expanding reels, and a total of four jackpots. These elements are designed to enhance the gaming experience, providing players with more opportunities for excitement and potential rewards.

George Goldhoff, President of Hard Rock Hotel & Casino in Atlantic City, expressed enthusiasm about the new game, particularly its impact on the retail environment. "Hard Rock Atlantic City welcomes AGS’ Rakin' Bacon Sahara to our exciting casino where all the latest and most popular games are offered among our 2,425 slot machines." He added that they know their slot customers will love this new game, whether they play at the casino or online, and are proud to be a leader in the industry offering the most innovative gaming technology and look forward to the rollout of Rakin' Bacon Sahara.

Expanding partnerships and increasing revenue

Earlier this July, Hard Rock also publicized a collaboration with Aristocrat, further expanding its gaming offerings with over 1,000 new games since its launch. Combined with AGS, Hard Rock's game portfolio is now approaching 2,000 titles. The casino's creativity is evident in its unique additions, such as the recent Whitney Houston slot game, an impressive 11-foot-tall machine with 55-inch screens.

June 2024 proved to be a remarkable month for Hard Rock Bet, with the online platform generating $9.6 million in revenue, marking its best performance of the year. With the continuous addition of new games like Rakin' Bacon Sahara, Hard Rock is poised to surpass the $10 million revenue mark in the near future.