Data.Bet on the Importance of Diversifying Esports Betting

Data.Bet on Diversification in Esports Betting

Data.Bet Head of Esports Bogdan Holovnov discusses why diversification across games, tournaments and content types is essential to keeping esports betting engaging year-round.

The Q&A explores how broader coverage, AI-driven content and deeper iGaming integration can help operators navigate seasonal lulls and off-seasons in esports.

Final Word: Data.Bet - The importance of diversification within esports betting

Data.Bet Head of Esports Bogdan Holovnov underscores the importance of diversification within esports betting.

Beating Seasonal Lulls Through Diversification

Do you believe diversification is the key to beating the seasonal lull often suffered by esports providers such as yourself?

Generally, it is common in the industry for providers to expand their offerings with a wide range of disciplines and betting options. This helps mitigate the effects of seasonality and ensures there are consistently available events for users to engage with. At Data.Bet, we offer a wide variety of games, both popular titles and more niche ones. By providing such a wide content coverage, we demystify the risks associated with seasonal lulls because our users have access to a broader spectrum of content. This approach ensures there is always something entertaining for our users, regardless of the season.

Maintaining Diversity During Slower Periods

What kind of measures does Data.Bet have in place to ensure its offerings remain diverse during slower periods such as the summer and Christmas breaks?

We have a comprehensive approach, which employs several strategies. We cover tournaments from Tier 1 to Tier 4, ensuring a constant stream of matches and betting opportunities. To maximise each event’s potential and provide a high-class experience, you need to have a deep understanding of both top and regional gaming and betting specifics. Our team has extensive experience in implementing and managing new disciplines, and we are always the first to do this.

We also deliver an opportunity to bet on single matches from popular streamers, creating a more personalised and distinctive user experience. Data.Bet also offers a line for events generated through show matches and exhibition tournaments involving retired players, bloggers and media personalities. This not only keeps our content fresh but also attracts a wider audience.

Technology and the Esports Off-Season

As the esports industry matures, what kind of technological innovations do you believe may help combat the issue of the off-season for operators moving forward?

It is really hard to predict since the lack of content due to seasonal breaks is a main issue not only for esports but for traditional sports as well. This happens simply because of the human factor: professional players need time to rest as well as re-staff and make transfers. In this concept, it is easier for esports to find a solution due to its full digitalisation. In the future, there will probably be more AI-generated content that covers the lull during breaks.

Additionally, the implementation of virtual sports and new markets based on existing tournaments can help maintain engagement during off-seasons. These will become more sophisticated as technology advances, offering even more ways to keep users entertained year-round.

Hyper-Personalisation and iGaming Integration

Do you believe hyper-personalisation and deeper integration between iGaming and esports sectors could lead to more consistent seasonal metrics in the future?

Hyper-personalisation does not really help with this issue. It’s more about engagement and retention. This can be done by customised notifications about upcoming matches or new betting options based on a user’s past preferences. Deeper integration, on the other hand, is a great opportunity not only to enforce the bridge between traditional betting and esports but to increase the number of events. In recent years, iGaming has also become more common in sponsoring esports teams and joint tournaments that draw audiences from both sectors. These collaborations not only increase brand visibility but also provide unique opportunities to engage with the esports community in new ways and create more content for bettors.

Innovation Roadmap for the Next 12 Months

What kind of specific innovation can we expect to see from Data.Bet in this and other related areas over the next 12 months?

We are constantly improving our mathematical models to provide even more sports and offer a broader and higher-quality line. Now, our team is exploring further integration of AI to generate new and engaging content. We are going to enhance our coverage of both esports and gaming in general. As for other areas, Data.Bet is continuously launching new features and product updates for our clients to provide an unparalleled user experience and transform their pages into all-in-one platforms. Recently, we released Scoreboard widgets, which will soon be supplemented with Pitch Tracker. In a few months, you can expect a feature that redefines betting opportunities for more proficient players. So, stay tuned!