Our honest Unibet review


Unibet, a renowned name in the online gambling industry, offers a comprehensive platform for sports betting, casino games, and more, tailored specifically for the US market. We believe we've gathered the key information tailored to your needs, take a look:

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In a significant shift in strategy, Unibet's parent company, Kindred Group, has announced its decision to withdraw from the North American market by the end of Q2 2024. This move, emerging from a strategic review, marks a pivot towards focusing on core markets where they see greater potential. Despite Unibet's ambitious foray into the US sports betting scene, the brand faced challenges in carving out a significant niche, with its market share remaining low across states like New Jersey, Pennsylvania, Virginia, Arizona, and Indiana. This strategic retreat underscores the competitive nature of the market and the need for substantial resources to maintain a leading position. As Unibet bids farewell to North America, it reflects a broader trend in the online gambling industry, where even well-established brands must continuously adapt and recalibrate their strategies in response to market dynamics.


A quick look at Unibet from top to bottom

Unibet, a titan in the world of online gambling, was birthed in 1997 by its founder, Anders Ström. Its roots trace back to Europe, where it began as a modest venture operated from Ström's residence in Earl's Court, London. However, the vision was grand, and the ambition was palpable. By 1998, Unibet had secured a license to operate a betting business and took its first steps into the world of phone betting. A year later, in 1999, the digital age beckoned, and Unibet responded by launching its first-ever online betting website.

As the new millennium ushered in swift technological progress, Unibet swiftly adapted. They expanded their platform to offer services in various languages, reaching a worldwide audience. By 2004, their user base had swelled to over 300,000 registered customers spanning more than 100 countries. This growth was not just in numbers but also in reputation, leading to the company being listed on the Swedish Stock Exchange.

Over the years, Unibet's journey has been marked by strategic acquisitions, technological innovations, and a commitment to providing a top-notch gaming experience. Their evolution from a small startup to a part of the Kindred Group, an online gambling operator with multiple brands under its umbrella, is a testament to their dedication to excellence and adaptability in the ever-changing landscape of online gambling.


Pros and cons

Choosing the right online gambling platform can be a daunting task, given the plethora of options available. To assist in making an informed decision, there are always advantages and potential drawbacks of using Unibet in the USA. Here's a balanced look at what Unibet brings to the table:


Wide range of betting options

Comprehensive live streaming feature (Unibet TV)

Mobile app available for both iOS and Android

Strong emphasis on responsible gaming

Over 20 years of industry experience


Regulatory challenges in some jurisdictions

Some users might find the interface overwhelming

Limited promotions compared to some competitors

Potential delays in customer support during peak times

Some restrictions based on state regulations


Promotions and bonuses

Unibet, in its bid to attract and retain players, offers a diverse range of promotions and bonuses tailored to cater to the varied tastes of its user base. These rewards not only elevate the gaming journey but also offer players chances to optimize their gains.


Casino promotions

Beyond sports betting, Unibet's online casino platform frequently rolls out promotions for slot games, table games, and live casino events. These might vary from complimentary spins on specific slot games to cashback deals on live casino activities.


Loyalty programs

For the committed enthusiasts, Unibet offers a loyalty scheme where every bet garners points. These accumulated points can be exchanged for complimentary wagers, bonus offers, or even special merchandise.


Deposit bonus

Occasionally, Unibet provides deposit bonuses, allowing players to get a certain percentage of their deposit as additional bonus funds.This can range anywhere from 25% to 100%, depending on the promotion. It's an excellent incentive for players to boost their bankrolls.


Unibet casino deposit bonus info


Welcome bonus

One of the standout promotions for newcomers is the $500 risk-free bet. This implies that newcomers can make their initial wager with the confidence of not facing a loss. If their bet doesn't win, they'll be refunded up to $500. It's a great way for newcomers to get acquainted with the platform without the usual risks associated with betting.


Odds boosts

For the sports enthusiasts, Unibet occasionally provides odds boosts on specific events or matches. This means that the odds for a particular event are increased for a limited time, offering players the chance to win more than they typically would.


Parlay promotions

Parlay bets, where players combine multiple selections into a single bet, are popular among seasoned bettors. Recognizing this, Unibet often runs parlay promotions, offering enhanced payouts or insurance if just one leg of a multi-leg parlay fails.


Seasonal and event-specific bonuses

Unibet is known for rolling out promotions tied to major sporting events, holidays, or seasons. For instance, during the Super Bowl or March Madness, players might find exclusive offers tailored to these events.


It's worth noting that all promotions and bonuses come with specific terms and conditions.It's recommended for players to thoroughly review these details to grasp the betting prerequisites, validity durations, and any additional conditions.Overall, Unibet's promotional offerings are a testament to their commitment to providing value to their players, ensuring an enhanced and rewarding gaming experience.

Unibet mobile casino app

We've tested Unibet's mobile app because, in today's fast-paced digital age, having on-the-go access to online platforms is essential. Recognizing this, Unibet has invested significantly in developing a top-tier mobile casino app that caters to the modern player's needs. This app is meticulously designed to deliver a seamless gaming experience, irrespective of the device's operating system.


iOS availability

For Apple aficionados, the Unibet mobile casino app is available for download on the App Store, keep in mind the Unibet sportsbook mobile app is its own standalone app. The app is optimized for both iPhones and iPads, ensuring that the interface is tailored to the screen size of the device in use. With its user-friendly layout, individuals can seamlessly browse the extensive game selection, handle their accounts, and carry out transactions with minimal effort. Regular updates ensure that the app remains compatible with the latest iOS versions and incorporates new features and games as they become available.

Unibet Casino mobile app on App Store


Android availability

Android users aren't left behind. The Unibet Mobile Casino App is available for download directly from Unibet's official website, given the Google Play Store's restrictions on real-money gambling apps, but in our case it was available to download from Google Play. The Android variant of the app reflects the caliber and features of the iOS version. It's crafted to operate seamlessly across various Android devices, from phones to tablets. The app's responsive design ensures that graphics are crisp, load times are minimal, and gameplay is fluid, regardless of the device's specifications.

Unibet Casino mobile app on Google Play


Features and functionality

Both versions of the app come packed with features that enhance the user experience. Players have access to the full range of games available on the desktop site, from slots and table games to live casino events.The app also offers live streaming of sports matches, a functionality avid sports bettors will find especially valuable. Moreover, users can safely handle transactions, redeem bonuses, and reach out to customer service right from the app.

  • Comprehensive game library: The app provides access to a vast array of games, from classic slots and table games to the latest releases. Whether you're a fan of blackjack, roulette, or trying your luck with slot machines, there's something for everyone.
  • Live streaming & betting: For sports enthusiasts, the app offers live streaming of major sports events. This feature is complemented by live in-play betting, allowing users to place bets in real-time as the action unfolds.
  • Secure transactions: The app integrates a secure wallet system, enabling users to deposit and withdraw funds with ease. Multiple payment methods, including credit cards, e-wallets, and bank transfers, are supported.
  • Push notifications: Users can opt to receive real-time notifications about promotions, game releases, and important account-related updates.
  • Customizable interface: The app allows users to customize their dashboard, ensuring that their favorite games and features are just a tap away.
  • Integrated support: A built-in live chat feature ensures that help is readily available should users encounter any issues or have queries.


Usability & interface

The app's design philosophy hinges on user-centricity. The interface is clean, intuitive, and devoid of clutter. Navigational elements are strategically placed, ensuring that users can seamlessly switch between different sections of the app. The color palette, typography, and graphics are consistent with Unibet's brand identity, creating a sense of familiarity. One of the standout aspects of the app's usability is its responsiveness. The app adjusts beautifully across different screen sizes and resolutions, ensuring that the gaming experience remains consistent, whether on a smartphone or tablet.



Unibet understands the importance of security, especially when transactions and sensitive data are involved. As such, the mobile app employs the same high-level encryption and security protocols as the desktop site. This ensures that players can confidently carry out transactions and play games without concerns about data breaches or unauthorized access.


User reviews

Feedback from users provides valuable insights into the app's performance and areas of improvement, 4 stars at App Store and 3.7 stars at Googly Play out of 5. Many users have lauded the app for its smooth performance, extensive game selection, and the convenience of having a casino in their pocket. The live streaming feature, in particular, has received widespread acclaim.

However, like all apps, there are areas where some users felt there was room for improvement. A few reviews pointed out occasional glitches, while others expressed a desire for more promotional offers tailored to app users.

Unibet mobile casino app, with its rich features and user-friendly interface, has set a high benchmark in the realm of online gaming apps. While there's always room for enhancement, the overall consensus among users is overwhelmingly positive. So, to conclude, we think Unibet's mobile app is solid - a strong 4 stars.

Unibet legality in the US

The United States, with its intricate web of federal and state regulations, presents a unique landscape for online gambling operators. Navigating this complex environment requires a deep understanding of the legal intricacies, and Unibet has managed to carve out a space for itself by adhering to these regulations diligently.


Federal vs. state regulations

While the federal government sets certain standards, the bulk of gambling regulations in the US are determined at the state level. This means that each state has the autonomy to decide the legality, scope, and nature of online gambling within its borders. Unibet, recognizing the decentralized nature of US gambling regulations, has sought licenses and permissions from individual states to operate legally.


Age requirements

One of the universally accepted regulations across states is the age requirement. To engage in online gambling activities, including sports betting and casino games on platforms like Unibet, individuals must be at least 21 years old. This age requirement is strictly enforced, and Unibet has implemented rigorous age verification processes to ensure compliance. Any attempt by underage individuals to access the platform is promptly detected and denied.


Unibet sportsbook and casino front page


Eligibility requirements

Beyond age, there are other eligibility criteria that users must meet:

  • Location restrictions: Even in states where Unibet is licensed to operate, users must be physically present within the state's borders to place bets or engage in gambling activities. This is determined using geolocation technology, which verifies a user's location before allowing access to betting options.
  • Account verification: To ensure the integrity of the platform and protect against fraudulent activities, Unibet requires users to undergo a thorough account verification process. This involves providing personal details, proof of identity, and sometimes even proof of residence. This not only ensures that the user meets the age and location requirements but also aids in promoting responsible gambling.
  • Exclusion lists: Some states maintain self-exclusion lists, where individuals who wish to abstain from gambling can register. Unibet respects these lists and denies access to individuals on them. This is in line with their commitment to promoting responsible gambling and protecting vulnerable individuals.


Unibet's presence across states

Unibet has secured licenses to operate in several states, including New Jersey, Pennsylvania, Virginia, Iowa, Arizona and Indiana. In each of these states, Unibet adheres to the specific regulations set by the state's gambling commission or regulatory body. This might mean variations in the games offered, betting limits, or promotional activities.

The United States, with its state-centric approach to gambling regulations, offers a diverse and dynamic market for online gambling operators. Unibet, with its strategic expansion and compliance-first approach, has successfully established its presence in several states, each with its unique regulatory landscape.

  • New Jersey: The Garden State was one of the pioneers in embracing online gambling, and Unibet was quick to recognize its potential. Launching its operations in 2019, Unibet now offers both online sports betting and casino games to New Jersey residents. The state's progressive stance on online gambling has made it a hub for operators, and Unibet has carved a significant niche for itself here.
  • Pennsylvania: The Keystone State opened its doors to online gambling shortly after New Jersey, and Unibet was among the frontrunners to secure a license. Offering a mix of sports betting and online casino games, Unibet caters to the diverse tastes of Pennsylvania's gaming community.
  • Virginia: Virginia's foray into online sports betting provided Unibet with an opportunity to expand its footprint. While the state currently restricts online casino games, sports enthusiasts have embraced Unibet's platform, making the most of the diverse betting options available.
  • Iowa: The Hawkeye State has a rich history of gambling, and the introduction of online platforms like Unibet has only added to its allure. With a focus on sports betting, Unibet has managed to attract a loyal user base in Iowa, thanks to its user-friendly interface and competitive odds.
  • Arizona: The Grand Canyon State's recent entry into the world of online sports betting has been a boon for operators. Unibet, with its robust platform and reputation, has quickly become a favorite among Arizona's betting community.
  • Indiana: The Hoosier State, known for its love of sports, welcomed Unibet's sports betting platform with open arms. The state's residents now have access to a world-class betting experience, complemented by Unibet's promotions and live streaming features.
  • Future Expansions: While Unibet has established a strong presence in the aforementioned states, it's worth noting that the US online gambling landscape is continually evolving. As more states consider legalizing online gambling or expanding their current offerings, Unibet is poised to explore these new markets. Their track record of compliance, user satisfaction, and platform excellence makes them a strong contender in any new state they choose to enter.

Unibet's strategic presence across multiple states in the US is a testament to their commitment to providing a top-tier gambling experience while adhering to local regulations. By understanding the unique nuances of each state and tailoring their offerings accordingly, Unibet has ensured that they resonate with the local audience while maintaining their global brand identity.

Overall, we can say that Unibet's approach to US legality is characterized by caution, diligence, and a strong commitment to maintaining the highest standards of integrity. By respecting and adhering to state-specific regulations, they not only ensure a smooth operation but also instill trust among their user base. Potential users and stakeholders can be assured that Unibet's operations in the US are above board, transparent, and in full compliance with all legal requirements. This commitment to legality and ethical operation positions Unibet as a reliable and trustworthy platform in the US online gambling landscape.

Unibet history

Unibet's journey in the world of online gambling is a tale of vision, innovation, and adaptability.From its modest inception to its present stature as a global leader, Unibet's journey underscores its dedication to delivering a premier gaming experience.

The inception: In 1997, Anders Ström, a passionate sports betting enthusiast, founded Unibet. The initial operations were modest, run from Ström's residence in Earl's Court, London. But the ambition was clear: to provide expert betting advice and create a platform where bettors could make informed decisions.

The digital leap: By 1999, as the internet began to reshape industries, Unibet took the digital plunge, launching its first online betting website. This move was not just about keeping up with the times; it was a strategic decision to tap into a broader audience and offer them unparalleled convenience.

Diversification and expansion: The early 2000s saw Unibet expanding its offerings. Recognizing the growing popularity of online casinos, Unibet introduced a range of casino games, from slots to table games. But they didn't stop there. 2003 marked the introduction of live betting, allowing users to place bets during live sports events, adding a new dimension to the betting experience.

Bingo and online poker soon followed, making Unibet a comprehensive online gambling platform. This diversification was strategic, ensuring that Unibet catered to a wide range of gambling enthusiasts, from sports bettors to casino game lovers.

Global footprint: Unibet's vision was never confined to a specific region. By 2004, their platform supported multiple languages, catering to users from over 100 countries. This global approach was further solidified with the acquisition of several international brands, allowing Unibet to offer localized experiences while maintaining its global brand identity.

The kindred evolution: Unibet's growth trajectory caught the attention of industry players, leading to its inclusion in the Kindred Group – a conglomerate of several leading online gambling brands. This move allowed Unibet to leverage shared resources, technologies, and expertise, further solidifying its position in the market.

New York Yankees player

Awards and recognition: Unibet's commitment to excellence didn't go unnoticed. Over the years, the platform has been the recipient of numerous awards, recognizing its contributions to the online gambling industry. From "Best Sports Betting Operator" to "Live Betting Operator," these accolades are a testament to Unibet's relentless pursuit of perfection.

Challenges and adaptability: Like any journey, Unibet's path wasn't devoid of challenges. Regulatory hurdles in various jurisdictions tested the brand's resilience. However, Unibet's adaptability shone through. Instead of resisting change, they embraced it, ensuring compliance with local regulations and tweaking their offerings to cater to local preferences.

Unibet stands as a beacon in the online gambling industry, a brand synonymous with trust, innovation, and quality. Its history is a reflection of its ability to anticipate market trends, adapt to challenges, and consistently deliver a superior user experience. From a sportsbook to a holistic online gambling platform, Unibet's evolution is a lesson in vision, perseverance, and adaptability.

Unibet safety, security and fair play

At Gamblespot, we believe that in the world of online gambling, where real money and personal details are on the line, safety, security, and fair play are paramount. With its long-standing reputation in the industry, Unibet has always put these values front and center, giving users the confidence to use their platform with peace of mind.


Safety protocols

Unibet employs a multi-layered approach to safety. The platform uses advanced SSL (Secure Socket Layer) encryption to ensure that data transmitted between the user's device and Unibet's servers remains confidential and tamper-proof. This encryption protocol is the gold standard in online security, used by banks and financial institutions worldwide.


Data protection

Beyond encryption, Unibet has stringent data protection policies in place. Users' personal and financial data is safeguarded on secure servers, shielded by cutting-edge firewalls. Access to this data is restricted, with only authorized personnel having the necessary clearance. Regular audits and assessments ensure that these data protection measures remain up-to-date and effective against emerging threats.


Fair play commitment

Unibet's commitment to fair play is unwavering. The platform's games, especially those in the casino section, use Random Number Generators (RNGs) to determine outcomes. Independent third-party agencies routinely inspect these RNGs to verify their randomness and trustworthiness. This ensures that every spin of a slot or every card dealt in blackjack is genuinely random, providing a level playing field for all users.


Licensing and regulation

A significant indicator of a platform's commitment to safety and fair play is its licensing. Unibet operates under licenses from some of the most reputable regulatory bodies in the world, including the UK Gambling Commission and the Government of Gibraltar. These licenses are not just badges of honor; they come with stringent requirements and regular oversight. Unibet's adherence to these regulations is a testament to its dedication to operating transparently and ethically.


Payment security

When it comes to financial transactions, Unibet employs additional security measures. The platform supports a range of trusted payment methods, each with its security protocols. Whether users are depositing funds or requesting withdrawals, they can do so with the assurance that their financial information is protected.


User authentication

To further enhance security, Unibet has robust user authentication procedures in place. This includes two-factor authentication (2FA), where users are required to provide an additional piece of information or verification beyond just their password. This added layer of security ensures that even if a user's password is compromised, unauthorized access to their account is prevented.


Unibet's approach to safety, security, and fair play is holistic, encompassing every facet of the user experience. From the moment a user registers on the platform to their 100th bet or game, they are enveloped in a secure environment that prioritizes their well-being and ensures fairness in every interaction. This commitment to creating a safe and transparent platform has played a pivotal role in establishing Unibet's reputation as a trusted and reliable online gambling operator.

Unibet customer service and support

In the dynamic world of online gambling, we are constantly engaging with different platforms and services, the importance of efficient and responsive customer support cannot be understated. Unibet, understanding the critical role of customer service in enhancing user experience and trust, has developed a robust support system that aims to address user concerns promptly and effectively:


Live chat

One of the most preferred and immediate channels of support, Unibet's live chat feature connects users with support agents in real-time. This instantaneous mode of communication is ideal for addressing urgent queries or concerns. Typically, users connected via live chat can expect a response within a few minutes. During peak times or high traffic periods, this might extend slightly, but the wait is generally minimal.


Email support

For users who have detailed queries or prefer a written mode of communication, Unibet offers email support.Though this approach may not offer the instant response of live chat, it facilitates detailed communication, letting users articulate their concerns thoroughly. While email queries might not receive instantaneous responses, Unibet aims to address them within 24 hours. The nature of the query and the volume of support requests can influence this timeframe.


Telephone support

For those who prefer verbal communication or wish to discuss complex issues, Unibet provides a dedicated telephone support line. This channel offers a personal touch, allowing users to converse directly with trained support agents. Calls to the support line are usually answered promptly. However, during high-demand periods, users might experience short waiting times before connecting with an agent.


Unibet FAQ section

Recognizing that many users might have common queries, Unibet has curated an extensive FAQ section on its platform. This self-help resource covers a wide range of topics, from account registration and payment methods to game rules and promotions. It's a quick reference guide for users seeking immediate answers.


Efficiency and quality of support

Unibet's customer support is not just about addressing queries; it's about resolving them efficiently.Support representatives receive intensive training to arm them with the necessary knowledge and expertise to aid users. Be it a technical hiccup, a payment-related issue, or a game inquiry, the support staff is well-prepared to offer precise and efficient resolutions.

Furthermore, Unibet places a strong emphasis on the quality of support. Regular feedback loops, including user surveys and reviews, are in place to assess the performance of the support team. This feedback is invaluable in refining the support process and ensuring that users consistently receive top-notch assistance.

Responsible gaming at Unibet

The allure of online gambling, while entertaining and potentially rewarding, can pose challenges for some individuals. Recognizing the importance of promoting healthy gaming habits and safeguarding its users, Unibet has taken proactive measures to champion the cause of responsible gaming.


Setting gaming limits is one of the most effective tools in promoting responsible gaming is empowering users to set their limits. Unibet offers several customizable gaming limits, including:

  • Deposit limits: Users can set daily, weekly, or monthly deposit limits, ensuring they don't exceed their budget.
  • Loss limits: This feature allows players to determine the maximum amount they're willing to lose within a specific timeframe.
  • Wagering limits: Users can set limits on the amount they wish to wager over a day, week, or month.
  • Session limits: To encourage breaks and prevent prolonged gaming sessions, Unibet allows users to set a limit on the duration of their gaming sessions.


Self-exclusion options are made for those who recognize the need to take a step back from gambling, Unibet offers self-exclusion options:

  • Short-term breaks: Users can opt to take a break from the platform for a specified period, ranging from a day to several weeks.
  • Extended exclusion: For those seeking a more extended hiatus, Unibet provides the option to exclude oneself from the platform for months or even indefinitely.


During these self-exclusion periods, users won't be able to log in, deposit funds, or place bets. Additionally, they will be removed from all promotional communications to ensure they aren't tempted to return prematurely.

National Helpline - 1-800-GAMBLER: In collaboration with national initiatives to combat problem gambling, Unibet actively promotes the National Helpline 1-800-GAMBLER.This helpline offers prompt support, guidance, and resources to those grappling with issues related to gambling. By prominently displaying this helpline across its platform and communications, Unibet ensures that help is always within reach for those in need.


Unibet stands out in the online gambling industry with its comprehensive offerings, including sports betting, casino games, and poker. Its commitment to user safety, fair play, and responsible gaming is notable, featuring tools like gaming limits and self-exclusion options. Unibet's customer support is efficient, offering multiple channels for assistance.

Compared to competitors like bet365, DraftKings, and FanDuel, Unibet's balanced approach and user-centric features make it a strong choice. Its adaptability and compliance with diverse regulations highlight its potential for future growth. Overall, Unibet's consistent performance and dedication to users make it a reliable option in the online gambling landscape.


How long does Unibet take to withdraw?

The website mentions 'Quick and easy withdrawals on your winnings,' but a specific timeframe for withdrawals is not provided. Typically, withdrawal times can vary based on the method chosen and other factors.

At what states I can play at Unibet?

Unibet operates in the following states: New Jersey (Casino & Sportsbook), Virginia (Sportsbook), Indiana (Sportsbook), Pennsylvania (Casino & Sportsbook), Iowa (Sportsbook) and Arizona (Sportsbook).

Unibet how much rake for bonus?

The website does not provide specific details regarding the rake for bonuses. Additional information might be available in the platform's terms and conditions or promotional details.

When do you receive your bonus on Unibet?

Unibet offers a '$500 Risk Free Bet' as a welcome offer. However, specific details about when the bonus is credited or its terms are not explicitly mentioned. It's recommended that users review the platform's promotional conditions or reach out to customer service for in-depth details.

Katarina Oakshore
Editor | Casinos and Gambling