Popular Scandinavian gaming provider Play'n GO has vowed never to supply its games to sweepstakes casinos, and it further confirms its commitment to promoting only regulated and licensed gaming markets worldwide.

Swedish gaming powerhouse Play'n GO has made a strong and definitive statement regarding its business practices, as it vows never to supply its industry-leading portfolio of casino games to sweepstakes casinos. Johan Törnqvist, the company's Chief Executive Officer and Co-Founder, made the declaration, further demonstrating Play'n GO's unwavering commitment to operating strictly within regulated and licensed gaming markets worldwide.

"Sweepstakes casinos do not operate inside a regulated framework, and that's not something we support," said Törnqvist. "Our commitment to regulated markets is absolute. We will never supply our games to sweepstakes casinos."

The ever-growing regulatory scrutiny on sweepstakes casinos

Sweepstakes casinos, often operating in legal grey areas by circumventing gambling laws through promotional and virtual currency models, have come under increasing scrutiny - especially across the United States. These platforms operate outside conventional regulatory frameworks, raising serious concerns among policymakers, regulators, and responsible gaming advocates.

Shawn Fluharty, Play'n GO's Head of Government Affairs, voiced strong opposition to these unregulated entities. "Sweepstakes casinos threaten the regulated market model that many of us in the industry have worked so hard to achieve," he said. "That model protects players first and foremost and delivers much-needed revenue to jurisdictions."

Fluharty further warned of long-term consequences for businesses engaging with unregulated markets: "Regulators have long memories. Anyone doing business with sweepstakes casinos today will find it very difficult to do business in a future regulated market."

A history of ethical leadership

This announcement is consistent with Play'n GO's longstanding position as a responsible and forward-thinking industry leader. The company has repeatedly taken proactive steps to align with evolving regulatory standards and promote industry integrity.

For instance, Play'n GO was notably the first supplier to rule out the production of 'bonus buy' games - game titles that allow players to purchase features directly - long before such games were officially banned by Dutch and UK regulators. This stand has since become a benchmark in regulatory compliance and ethical game design, as several other jurisdictions consider similar restrictions.

Backed by industry partners and policy advocates

The company's recent strategic partnership with Tipico, a major German casino operator, demonstrates Play'n GO's commitment to clean, regulated markets. Through this alliance and partnership, Tipico has chosen to prioritize Play'n GO's games on its platforms while removing titles from providers that operate in both regulated and black markets.

Chief Commercial Officer at Play'n GO, Magnus Olsson, acknowledged the financial implications of such decisions but emphasized the importance of long-term integrity. "It's no secret that with this decision - much like with our stance towards Bonus Buy games - we have been, and continue to leave a lot of money on the table," said Olsson.

"But everyone in the industry has a choice about what kind of industry we want. We want to see a fully regulated and sustainable industry that protects players, promotes innovation, and ensures that we actually have an industry in the future."

A call to action for industry peers

Play'n GO's bold move serves as both a commitment and a challenge to others in the gaming industry. With increasing momentum toward tighter regulation and more ethical business models, the company is urging fellow suppliers and operators to take a stand for sustainability and player protection.

"We are starting to see both regulators and operators, such as with Tipico in Germany, recognize that the future of the industry is through regulation," said Olsson. "It's time for other suppliers to do their part too - and I'm delighted to see Play'n GO leading the way once again."