The famous lottery platform Jackpocket, which was bought last year by DraftKings, has just announced a strategic partnership with Barstool Sports. The alliance will allow Jackpocket to become the exclusive and official digital lottery partner of Barstool, which has a massive following in the US.

Jackpocket, now a subsidiary of DraftKings Inc., has announced a new partnership with Barstool Sports, marking a key milestone in DraftKings' expanding presence in the US lottery and sports entertainment space. The announcement highlights the deepening connection between the sports betting industry and digital lotteries, leveraging the vast reach and cultural appeal of Barstool Sports.

Building on DraftKings and Barstool's multi-year partnership

The new partnership between Jackpocket and Barstool Sports is an extension of the multi-year agreement formed earlier this year between DraftKings and Barstool, which followed a business split between Barstool and Penn Entertainment. The initial DraftKings-Barstool partnership was announced last February after the Super Bowl and has quickly led to this new collaboration. Through this deal, Jackpocket now holds the title of 'Exclusive and Official Digital Lottery Partner of Barstool Sports,' creating an innovative bridge between lottery gaming and Barstool's massive fanbase.

Barstool, well-known for its comedic, unfiltered sports content, reaches more than 265 million across platforms like social media, podcasts, live events, and video. The Barstool brand, powered by notable personalities like Dave Portnoy, its founder, brings a unique cultural flair to sports coverage that resonates with a young, highly engaged audience. Portnoy's excitement about the partnership reflects the potential for both brands to connect with fans through a shared love of sports and entertainment.

"Everyone knows we're teamed up with DraftKings, and now we're excited to be bringing Jackpocket into the mix," said Portnoy in a statement about the deal. "Our relationship is all about making it super easy for our fans to get in on the action, no matter where they are. What's better than being able to play the lottery and potentially win the jackpot straight from your phone? Jackpocket makes it simple and fun."

DraftKings' strategic move into digital lottery

This collaboration with Barstool follows DraftKings' acquisition of Jackpocket earlier this year. In a $750 million transaction announced in February and completed in May, DraftKings expanded its portfolio by bringing Jackpocket into the fold. The acquisition marked DraftKings' entry into the US lottery market, aiming to complement its strong presence in sportsbook and iGaming through enhanced customer value and cross-selling opportunities.

The acquisition gives DraftKings a foothold in the digital lottery market, providing the infrastructure to target new customers with a wider range of gaming options and foster stronger engagement with existing users. DraftKings' integration with Jackpocket will also benefit from Barstool's social media influence, adding to the exposure and reach of the brand among sports enthusiasts.

Jackpocket is a beloved brand, and Barstool is an American entertainment powerhouse that Jackpocket fans know and love, stated Senior Vice President of Lottery at DraftKings, Peter Sullivan. "This collaboration allows us to reach our players directly and bring Jackpocket's easy, convenient lottery experience to more like-minded Americans. We're excited to bring fans opportunities to have fun and potentially win big with the best in the business."

Kick-off event and new content with Barstool personalities

In celebration of the new partnership, a live-streamed kickoff event featuring Barstool Sports' Jersey Jerry and the Jerry After Dark team will be held at 9pm EST tonight. During the event, the team will sift through thousands of tickets to find one lucky winner, adding an extra layer of excitement for Barstool's fanbase.

In addition to the kickoff event, Jackpocket will be integrated into various Barstool content streams, including appearances with fan-favorite personalities like Big Cat and PFT from the popular 'Pardon My Take' podcast, and Wallo & Gillie from 'Million Dollaz Worth of Game.' This cross-platform integration will see Jackpocket become a prominent feature across Barstool's content, where fans will have chances to win cash and Jackpocket credits.

The partnership also promises new digital activations, exclusive giveaways, and content curated specifically for Barstool's audience. With Jackpocket's lottery functionality accessible via mobile devices, Barstool followers will be able to participate in lottery gaming seamlessly, regardless of their location.