June 20, 2024 – SweepX is a social sweepstakes casino platform solution that Gaming Innovation Group (GiG) has introduced for the US market.

The US land-based sweepstakes operator Primero will be powered by the Malta-based gaming solutions business for its maiden foray into the online social sweepstakes casino sector.

According to the Chief Business Officer at GiG Platform & Sportsbook, Andrew Cochrane highlighted GiG's commitment to innovation with SweepX, its latest offering in the online sweepstakes market. The platform integrates dual-wallet store management for redemptions and prize rewards, supported by GiG’s AI-driven content management technology.

“As an extremely experienced turnkey solutions provider, the strength inherent in our technology and services has allowed us to develop what we consider to be the leading platform, data and AI driven solutions available within social gaming, and will help power the growth of the market across the US within the next few years,” Cochrane emphasized.

About Primero Games

Primero Games was established in 2009 and creates gaming equipment and software for casinos. In the US, the company operates more than 50,000 sweepstakes machines. Storm Games, a content producer, and a UK retail operator are also owned by it.

A new binding head of terms for a strategic relationship with Primero Games is being released together with the launch. GiG will support the operator's entry into the online social sweepstakes casino sector as part of the agreement.

Nearing the Split

The announcement is made as GiG gets closer to finishing its intended company split. GiG chairman Petter Nylander stated he hoped to finish the split by Q3 in remarks made following the company's release of its Q1 results this month.

GiG declared last year that it will divide its two companies, GiG Media and Platform and Sportsbook. GiG spent most of last year getting ready for the relocation, even if this hasn't happened yet. GiG has chosen to publish Q1 with the entire business in order to facilitate year-over-year comparisons.