Fliff Superstars Enters the DFS Market

Fliff Launches Peer-to-Peer DFS Product “Superstars” Amid California Pressure

Sweepstakes sportsbook Fliff has launched a new daily fantasy sports (DFS) product, Fliff Superstars, marking its formal entry into real-money fantasy contests as regulatory pressure mounts on sweepstakes gaming — and DFS — across the U.S.

Updated on 7 January 2026

Global Wire Editor

The product adopts a familiar DFS interface. It allows users to select two or more athletes and choose over/under statistical projections. The payouts are determined by multipliers tied to lineup performance.

Users can participate in either “Max Play” or “Flex Play” contests. There are guaranteed prize pools distributed based on the relative contest rankings.

The gameplay resembles the popular pick ’em-style DFS, but according to the platform’s official rules, Fliff Superstars is a peer-to-peer DFS contest. Players compete against one another within pooled contests, rather than against Fliff as the counterparty. In Superstars, winnings come from the prize pool rather than house-banked wagers.

That structural distinction is particularly critical in California, where DFS has faced sustained legal and regulatory scrutiny.

Why Peer-to-Peer Matters in California’s Legal Landscape

Fliff’s DFS launch comes as operators across California have moved away from traditional house-banked pick ’em formats toward peer-to-peer contest structures. The changes were the result of a 2025 legal opinion from California Attorney General Rob Bonta.

In that opinion, Bonta concluded that DFS contests constitute illegal wagering under California law. He added that whether it’s peer-to-peer or against the house, all DFS is unlawful. Although the opinion does not alter the law, it has led operators to adjust their strategies.

Platforms like Underdog and PrizePicks have argued that removing the house as a participant reduces regulatory risk under California’s gambling statutes, despite the Attorney General’s Office declining to formally distinguish between DFS formats.

Fliff Superstars fits squarely within that trend: a DFS product that appears to be a pick ’em at the user level, but is a contest among players rather than bets against the house.

DFS Lawsuits Compound Regulatory Uncertainty

A growing wave of DFS-related litigation in California has added to the regulatory uncertainty.

Since June 2025, over 10 class-action lawsuits have been filed against major operators, including FanDuel, DraftKings, Underdog, and PrizePicks. They allege that DFS contests violated state gambling laws and misrepresented their legality to consumers.

The complaints repeatedly cite Bonta’s legal opinion as evidence that DFS has been unlawful in the state for a long time.

While some cases have been dismissed or put on hold, others continue to be active. That creates an unresolved legal environment that has pushed operators to reassess both product structure and risk exposure.

Against that backdrop, any new DFS product launched in California — including Fliff Superstars — enters a market that already faces legal challenges, even when structured as a peer-to-peer model.

Strategic Timing as Sweepstakes Exit Takes Effect

However, even if it faces legal challenges, Fliff’s move into DFS allows it to offer a real-money product in California. The state banned sweepstakes gaming, effective January 1. The ban effectively eliminated the company’s largest market for its core social sportsbook product.

Launching a peer-to-peer DFS offering allows Fliff to continue engaging California users through a format that, while controversial, remains widely offered by other operators despite the attorney general’s opinion and ongoing lawsuits.

Diverging Strategies in a Contracting U.S. Market

Fliff’s Superstars launch highlights how sweepstakes operators are pursuing different survival strategies amid the shrinking U.S. market.

While some companies, such as VGW, are expanding their social gaming portfolios, others, including MyPrize, have sought exposure to adjacent verticals like the increasingly scrutinized prediction markets. Fliff’s approach, by contrast, keeps the company anchored in sports gaming through a peer-to-peer DFS model.

For now, Fliff Superstars represents both a product expansion and a risk-management move. It places the company among a growing group of operators betting that peer-to-peer DFS remains viable — or at least defensible — in the nation’s most populous and legally contested gaming market.