DraftKings Goes Bilingual: New Spanish DraftKings Experience

DraftKings just rolled out one of its most meaningful product updates in a long time, and it has nothing to do with new odds boosts or fresh betting markets.

The company officially launched a full Spanish-language version of its sportsbook and DraftKings casino app, opening the door for a smoother, more accessible experience for millions of Spanish-speaking users across the United States and Ontario.

It’s the kind of upgrade people have wondered about for years, yet now that it’s finally here, it instantly shifts what “personalized” really looks like in this industry.

Here’s a closer look at what DraftKings introduced, why it matters, and how this move could shape the way players use betting apps throughout 2025 and beyond.

A Platform Designed for a Growing Audience

DraftKings didn’t hide the motivation behind this update. Spanish-speaking customers make up one of the fastest-growing segments of its user base, which created a pretty clear opportunity. According to Chief Product Officer Corey Gottlieb, the goal was to make the platform more intuitive and more authentic for players who use Spanish as their primary language.

This wasn’t a light translation effort either. The company went for a full-scale Spanish environment that touches every corner of the app. From account creation to gameplay and promotional materials, the experience is designed to feel complete rather than pieced together.

The rollout starts with select existing Spanish-language users in the U.S. and Ontario, to expand it across the entire player base over the next few weeks.

A Fully Translated Sportsbook and Casino Experience

Early versions of language toggles at online casinos have usually been partial. DraftKings aimed far higher. The new Spanish product covers:

  • Account onboarding
  • Navigation menus
  • Betting markets
  • Casino content
  • Gameplay interfaces
  • Promotions
  • Dedicated customer support
  • Responsible gaming resources

Everything lives natively in Spanish, so users no longer bounce between languages during high-pressure moments like locking in bets or contacting support. The app even auto-adjusts to Spanish if the customer’s device is already set to that language. New users can download the Spanish-only version right from the start.

This approach signals that DraftKings wasn’t simply checking a box. It’s an entire product environment rebuilt with multilingual functionality in mind.

Why This Rollout Feels Bigger Than a Language Update

This launch arrives during a busy expansion stretch for DraftKings. The company recently secured approval to begin operating sports betting in Missouri on December 1, becoming only the second mobile operator cleared for launch. The team also unveiled its first retail sportsbook in Puerto Rico at the Foxwoods El San Juan Casino.

DraftKings clearly sees value in strengthening its presence in markets where Spanish is widely spoken. Puerto Rico is an obvious one, but large pockets across the U.S.—especially in states like California, Texas, Florida, Nevada, New York, and Arizona—have massive bilingual communities that sportsbooks have only partially catered to until now.

A fully Spanish experience helps DraftKings reach potential sports betting and casino users whom English-only interfaces have missed. It also supports the company’s broader push toward personalization, which has become a core part of its product philosophy.

A Glimpse of Where DraftKings Is Heading

This update builds on the momentum DraftKings has been carrying for most of 2025. The operator remains one of the industry’s biggest players, ranking second nationally in sportsbook market share behind FanDuel. Its iGaming presence continues to expand as well, especially through Golden Nugget Online Casino and its growing footprint in legalized states.

DraftKings also isn’t slowing down on innovation. The company revealed earlier this month that it plans to enter the prediction markets space in early 2026, adding yet another layer to its ecosystem. Spanish integration fits into that larger picture of expanding not just in reach, but also in product versatility.

Sports wagering, iGaming, lottery services through Jackpocket, and daily fantasy sports in over 40 states—DraftKings has pushed to turn its platform into a multi-lane entertainment hub. A complete Spanish-language rollout strengthens all those verticals.

What Customers Can Expect Over the Coming Weeks

Not everyone will see the Spanish version right away. The current plan is an intentional slow-roll launch, starting with select users in both the U.S. and Ontario. Once the initial group tests the experience and DraftKings tightens any loose ends, the update will reach a wider audience.

Users who prefer Spanish will eventually get:

  • Tailored promotions
  • Spanish-language support agents
  • Educational content rewritten for clarity
  • A streamlined betting flow built for bilingual comprehension

Everything will look and feel like the standard DraftKings product, just rebuilt from the ground up to prioritize a different language.

The timing feels right, too. Sportsbooks are fighting for better retention tools, smoother user experiences, and more customization. A fully localized platform helps DraftKings attract and retain players who haven’t always been directly addressed.

Why This Matters for the Industry

It’s rare to see something that feels both long overdue and strategically brilliant. A large portion of North American bettors speak Spanish at home, yet major operators have largely relied on English-first interfaces with occasional translation features.

DraftKings stepped beyond a simple language toggle and introduced a full, immersive alternative. Competitors will almost certainly follow, especially those trying to grow in states where bilingual populations drive digital engagement.

User expectations will shift, too. If DraftKings delivers a polished, thoughtful Spanish-language experience, customers may start expecting the same attention from every other operator.

A Smart Move With Big Upside

DraftKings’ decision to roll out a full Spanish-language platform shows it understands what today’s sportsbook users actually want: a simple experience, a personal touch, and a product that meets them where they are. The update doesn’t overhaul the core DraftKings product, yet it instantly makes the platform better for a huge group of players.

It also hints at where sportsbook innovation is heading. The next wave isn’t just about new bet types or eye-catching promos. It’s about making the entire experience more accessible and more inclusive, especially for communities that haven’t always been fully supported.

Spanish-speaking customers now get an experience built with them in mind, and DraftKings gains a real advantage in the race for long-term loyalty. This might look like a small change on the surface, but it could influence the industry far more than people expect.